10 Reasons to Still Post on Social Media

PR expert, Heather DeSantis says you should also keep pitching stories to the media.

With the current recession, coronavirus, and uncertainty, businesses are trimming down on expenses and even choosing not to stay active or be present on social media. I believe this is the biggest mistake any business or brand can make right no[...] Tactics Subscribers Read More...

Start Future-proofing Your Business Now

Shopping Center Business

CMO shares his detailed guide to using a highly leveraged marketing program to protect your business against a virus-driven economic slowdown.

“Things which are easy to do are also easy not to do.” Think about it. Most days, it’s easy to get up ten minutes earlier in the morning and have some quiet time, but it’s also easy to hit the snooze button and stay in bed. The early da[...] Tactics Subscribers Read More...

Boca Raton MoA Has a Stroke of Inspiration

Community Relations, Entertainment

The museum’s community relations strategy includes making hundreds of art lesson plans available to students of all ages while its premises are closed.

Gathering places in all corners of the globe are now off-limits to the public in response to the rapid spread of COVID-19, but the Boca Raton Museum of Art in Florida isn't abandoning its mission to act as a hub of inspiration for its local com[...] Tactics Subscribers Read More...

VANS: There for Shoppers (Bouncing) Off the Wall(s)

Technology Lab, Viral Advertising

Leave it to the irreverent brand to come up with content that’s relevant, entertaining, and memorable.

Here's a creative handwashing interlude, courtesy of VANS. The skateboarding-inspired footwear, fashion, and accessories brand produced a series of "Wash-N-Watch with…" videos to remind its fans to properly wash their hands for at least 20 se[...] Tactics Subscribers Read More...

Hunkering Down in the Face of COVID-19

Property Management, Shopping Center Business

Commercial property owners get proactive to serve their communities and limit losses as consumers are told to stay home.

The so-called third place was until very recently still a desired lifestyle-focused destination, a commercial center where customers could do a little shopping, dine out, meet up with friends and family, and be entertained. The coronavirus chan[...] Tactics Subscribers Read More...

IoT Trees Are Helping Urbanites Breathe Easier

Community Room, Sustainability

The European Commission funded this Internet of Things technology as part of a Horizon2020 pilot project that will last until the fall.

The air is a little fresher outside Bikini Berlin and the Zoo Palast movie theater these days and it isn't only because the German government has ordered the closure of all shopping malls, bars, and sporting venues. Some deceivingly simple-look[...] Tactics Subscribers Read More...

FrontRunner Presses the Digital Ad Reset Button

Community Room, Technology Lab

As client retail brands put their ad plans on hold, this Canadian tech firm is putting its digital network to CSR use.

It took FrontRunner Technologies just 24 hours to turn its WindowFront tool from idea to reality and it's now ready to help educate and inform Toronto residents on COVID-19. The Canadian company's messaging platform, whose digital displays are [...] Read More...

Entertainment and Social Distancing: There’s a Playlist for That

Entertainment

This is a “phygital” world and there are plenty of ways to create community online, starting with music.

Temporary closures, part-time hours, halted social gatherings—let's face it, things have drastically changed for all shopping centers which in recent years put a lot of effort into providing more than a place for customers to buy goods. The a[...] Tactics Subscribers Read More...

Juiced About Food Rescue

Amenities, Sustainability

ForPurposeCo is keen on exploring more CSR opportunities for its vending machines in commercial properties.

After an intense workout at Fitness First, gym-goers will be glad to be steps away from a vending machine that dispenses freshly squeezed orange juice, as they are at Westfield Bondi Junction (NSW, Australia). It's just one of the many commerci[...] Tactics Subscribers Read More...

intu Derby Marketing: Beyond Face Value

Sales Promotions & More, Social Media Campaigns

The search for the property’s next brand advocates has begun.

If you say you're looking for the new face of a shopping center, then expect a couple of automatic yawns and sighs. But intu Derby might succeed in avoiding those with its latest search, which will require new "real people" talent to do more th[...] Tactics Subscribers Read More...