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Out to Clean Up Their Act

Community Room, Sustainability

Retail destinations are trying to find a balance between driving productivity and protecting the planet.
Shoppers recently backed the movement to clean up the ocean when they attended recycling workshops at Caneland Central (Mackay, Australia) as part of Plastic Boutique’s “Pledge to the Planet” project. Besides greater awareness of the impac[...] Tactics Subscribers Read More...

What’s Next: Offline/Online Retail Events

Apps, Food & Beverage

Hammerson centers stretch their food event experience through their mobile apps.
The offer to spend two days sampling tasty bites for free is enough to create a foodie frenzy, but what does a retail destination team do once all the crumbs have been swept up? Simple: Keep the buzz going online, just like some Hammerson shoppi[...] Tactics Subscribers Read More...

Visual Impact: The Art of Redevelopments

Development News, Shopping Center Business

Hawthorn Mall begins its transformation by connecting to the community through art installations.
Lush gardens and beach fronts are familiar backdrops for wedding photography, but instead, one couple chose a mural at Hawthorn Mall (Vernon Hills, USA) after tying the knot earlier this summer. The 4,000sq.ft. "Love" piece that Ruben Rojas crea[...] Tactics Subscribers Read More...

Free to Feed, and in Plain View

Community Relations, Community Room

This campaign takes a UK mall back to the basics of community relations.
Hashtag campaigns have proven their worth in spreading the word quickly to back various causes. Providing a physical stage to facilitate in-person encounters only amplifies the message and makes it more relatable, which is exactly what a UK shop[...] Tactics Subscribers Read More...

The Grown-up Business of Kids’ Play

Amenities, Customer Service

Children get their pick of careers at Westfield Hornsby.
When it comes to entertaining and caring for families at the mall, play areas are a sure thing. The trouble for retail marketers, though, is that the amenities keep getting more elaborate each year. Migros, for one, introduced its Mini-Migros su[...] Tactics Subscribers Read More...

This Is One Big Retail Mashup

Pop-Up Stores, Shopping Center Business

Cross-category retail concepts, like mixed media, will soon become the new normal.
Not so long ago, news of a food truck opening on the high street or a star recording artist headlining a mall's summer festival spread like wildfire. Nowadays, it could be met with a yawn. That's how fast a retail niche becomes a full-fledged (a[...] Tactics Subscribers Read More...
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