ICONSIAM’s Big Draw

This brand story might stick in shoppers’ mind well past the thrill of the retail find.

There's a little current of excitement that comes from uncovering unique artisanal products at an affordable price. Shoppers will find plenty of them at Art Story by Autistic Thai, the small installation of artworks for sale that the Autistic Th[...] Tactics Subscribers Read More...

Foodies Flock to the Urban Pantry

Food & Beverage, Sales Promotions & More

When properly planned, an experiential marketing event can generate a return in retail sales.

It's tough to walk past a white event canopy without becoming a little curious about what's going on underneath. Add food and drink samples, and that FOMO feeling fully kicks in. Before you know it, line-ups form, the pace of passersby slows dow[...] Tactics Subscribers Read More...

Fickle Spring? There Are Retail Igloos for That

Amenities, Customer Service

The heated and rainproof market shelters can be booked in two-hour slots.

Too hot, too cold, too rainy, too sunny—it's tough for Mother Nature to get the weather right and that can turn steady retail traffic into a mere trickle. Manifesto Market has a solution for that. The central Prague food and culture market int[...] Tactics Subscribers Read More...

Diversity on Display at The Square

Community Relations, Community Room

A shopping center’s simple drum circle breaks new ground and a world record.

Diverse and united community or pressure cooker? Fostering the former to avoid the latter takes more than slogans and good intentions. It requires collaboration and some key players to drive initiatives, as a city council and shopping center tea[...] Tactics Subscribers Read More...

CCD Flips the Switch on Seasonal Fashion

Sales Promotions, Seasonal Giveaways

An experience-with-purchase offer tapped into shoppers’ fashion and beauty obsession.

Franka Lange is the first one to admit it—placemaking has become a bit of a go-to buzzword in retailing. She tackled it during her workshop on Day 1 of the ICSC European Conference, exploring how the marketing concept could give shopping cente[...] Tactics Subscribers Read More...

What Happens in The Lobby? A Lot

Retailer Roundup

This destination makes the most of retail tech with a “Beyond Shopping” proposition.

ICSC called it a TED Talk on steroids, and its "Mixing It Up! – Game Changers" session provided a few head-turners, including The Lobby, AMF Fastigheter's retail destination in Stockholm, Sweden. Annelie Gullström, a digital strategist and th[...] Tactics Subscribers Read More...

Playing for Retail Keeps at DFO

Apps, Technology Lab

This Aussie mall’s game is in AR, but the prizes are real.

There are quite a few shoppers walking around DFO outlet centers in Australia, seemingly pointing their mobile phones at random spots. What they're actually doing is trying to win some gift cards. Six properties are hosting a national competi[...] Tactics Subscribers Read More...

A Precinct Revisits Its Past Through AR

Apps, Technology Lab

Art Month took a high-tech twist at an urban Aussie center, connecting shoppers with forgotten works.

When you get caught up in the excitement of a refurbished precinct's on-trend shopping and leisure offer, it's easy for the collective memory of the area's past to get fuzzier as time goes by. Luckily, there are plenty of tech-based tools to cla[...] Tactics Subscribers Read More...

One of These Mall Models Is an Ex Soccer Pro

Advertising Creative Design, Design Studio

The mega-mall proudly flaunts its local roots in its ad campaign.

If you lived in Edmonton, Canada, you'd know right away which one—that would be Lance Parker. It's an insider's thing that plays right into West Edmonton Mall's marketing plans. WEM, as it is known, celebrates its local Prairie roots with the [...] Tactics Subscribers Read More...

Want Alexa on Your Side? Just Ask

Technology Lab, Technology News

Amazon might be a formidable opponent to brick-and-mortar retailers, but it can also be an ally.

If you still have some qualms about the space that Amazon is taking up on the retail stage, this should put some of those fears to rest: A shopping center has befriended Alexa, the tech giant's cloud-based virtual assistant, and she's helping to[...] Tactics Subscribers Read More...