Budding Retailers Get Schooled at City 2

Instead of hoping for good retail staff, this Belgian mall is helping to train them.

Three months isn't enough to learn all the tricks of the retail trade, but for a dozen young adults who've been selected for an internship in Belgium's first-ever mall-based teaching concept store, it's a dream start in the industry. Earlier [...] Tactics Subscribers Read More...

A Literature Dispenser? Klépierre Offers One

Customer Service, Services

An online community publishing platform is helping authors find new audiences, even at the mall.

Arcades (Noisy-le-Grand, France) is serving up quick reads along with refreshments from its vending machines. The Klépierre shopping center is the latest in a rapidly growing list of high-traffic places to offer a literary work dispenser from S[...] Tactics Subscribers Read More...

Shoppers Rise Against Hunger

Charity Partnerships, Community Room

Blue Route Mall made feeding children its cause this past Human Rights Day.

Blue Route Mall (Tokai, South Africa) set the bar high when it hosted a meal-packing event to mark its country's Human Rights Day this past March 21. In partnership with Rise Against Hunger (RAH) and African Bank, it issued a call to local volun[...] Tactics Subscribers Read More...

This Campaign Screams Aspirational Marketing

Style Lounge

Chadstone collaborated with ELLE magazine to extend its fashion campaign online.

Chadstone (Melbourne, Australia) treated itself to a posh AW19 fashion season launch recently. Resident stylist, Elliot Garnaut hosted the event in The Loft, the center's multi-purpose venue, alongside supermodel Shanina Shaik. Catwalk presentat[...] Tactics Subscribers Read More...

The CORE Puts Its Best Faces Forward

Social Media Campaigns, Technology Lab

Urban shoppers take ownership of their favorite destination on social media.

A trio of commercial properties is about to stake its claim as the ultimate urban destination for shopping in Calgary (Canada). Simons, TD Square, and Holt Renfrew—aka the CORE Shopping Centre—wrapped up a "Snap Yourself Downtown" photo cont[...] Tactics Subscribers Read More...

This Texas Mall is Playing with Shoppers

Food & Beverage, Sales Promotions & More

North Star’s little online game raises the center’s profile online and boosts traffic on-site.

North Star Mall (San Antonio, Texas) often makes its marketing pitch on Facebook to help drive traffic to its eateries. Last week, it got creative. Instead of uploading the usual picture-and-caption combo, it posted an F&B riddle. Anyone who lik[...] Tactics Subscribers Read More...

What’s Next: Online Retailer Pop-ups

Pop-Up Stores, Shopping Center Business

This retail tour proves pure-players need brick-and-mortar sites, too.

Whatever you do, don't call Allcovered's temporary boutiques pop-up shops—even if they are. The Canadian online retailer is taking its made-to-measure fashion concept on the road and into shopping centers across the province of Quebec, with po[...] Tactics Subscribers Read More...

Ashton Arcades Focuses on Mental Health

Charity Partnerships, Community Room

A successful holiday competition led to a year-long partnership.

When Ashton Arcades (UK) held The Gift of Giving campaign last holiday season, it was an opportunity to share some feel-good moments with shoppers. A couple of lucky winners would each win a prize basket for a deserving loved one and £100 (US$1[...] Tactics Subscribers Read More...

Kambri: Too Cool for Just School

Leasing Deals, Shopping Center Business

More than student hangouts, Kambri’s The Lane and The Lawn precincts hope to create a true community hub, long after the buzz of their opening will have subsided.

Now that a critical mass of retailers has signed on, Kambri (Canberra, Australia) is officially throwing its hat into the ring of placemaking-focused commercial development. Located in the heart of the Australian National University (ANU) campus[...] Tactics Subscribers Read More...

Selling Value, the T.J.Maxx Way

Instagram, Social Media Campaigns

The American department store positions itself with an Instagram game.

At each one of its consumer touchpoints, T.J.Maxx delivers one clear pitch: Its mission is to help customers get the most out of their budget, the merchandise that it sells, and ultimately life. This month, they have a chance to test that with w[...] Tactics Subscribers Read More...