Life in Technicolor

Montreal’s entertainment district gathers the community again around public art.

While enclosed malls offer shoppers in Montreal (Canada) some festive retail escapades—and a break from the cold—the Quartier des Spectacles Partnership is proposing its own holiday therapy through light. The entertainment district is hostin[...] Tactics Subscribers Read More...

This Is How You Keep It Real at Christmastime

Sales Promotions & More, Seasonal Giveaways

Naughty or nice? Shoppers are given incentives to answer candidly.

Superdry has no intentions of judging consumers, whether they've been good all year or not. However, the retailer is giving some Australian shoppers instant feedback on their behavior in the form of retail perks and benevolence. The crew at t[...] Tactics Subscribers Read More...

Chartwell Paves the Artists’ Way

Community Relations, Community Room

The mall has issued its call for artists’ submissions on its website and Facebook.

Kiwi art buffs who like to keep their fingers on the pulse of the local scene could get tips on up-and-coming talent at Chartwell Shopping Centre (Hamilton, New Zealand). Earlier this year, the mall launched its ChARTwell exhibit space to showca[...] Tactics Subscribers Read More...

A Lexus Comes with Mall Privileges

Customer Service, Services

The perks can be just as sweet for a shopping center as they are for customers.

Car dealerships want to sell vehicles, and shopping centers see plenty of those filling up their parking lots every day. The co-op marketing opportunities are there to be seized and that has led an upscale open-air center in Texas to stretch its[...] Tactics Subscribers Read More...

Brushing Up on Style

Entertainment, Special Events

This isn’t quite reality TV, but it’s close and the mall’s the set.

If shoppers are looking for ideas on New Year's resolutions, Shoppi Tivoli (Spreitenbach, Switzerland) has a proposition for them: Stop talking about getting into the fashion business and take the first step. Come Spring 2019, the center will on[...] Tactics Subscribers Read More...

What’s Next: Streetwear for Rent

Charity Partnerships, Community Room

This concept store hits two current trends: Social entrepreneurship and rent-over-buy shopping.

Buyers used to be more valuable to a retailer than renters, but that's changing quickly as consumers, especially Millennials, discover how freeing it can be to stop accumulating stuff—for their wellbeing, physical environment, and credit. Even[...] Tactics Subscribers Read More...

Google Gives Play Store Community Appeal

Charity Partnerships, Community Room

Google gives Android users one more reason to visit its Play Store.

Who says you can't do a little good while you're browsing for new gaming apps? Google has just announced a new update to its Play Store that allows Android users to do just that. In the spirit of this year's Giving Season, the tech giant set [...] Tactics Subscribers Read More...

Which Way Do Your Tenants Lean?

Technology Lab, Technology News

Progressive Shopper will gladly tell you—and your customers.

You can rejoice if your center's retailers are good corporate citizens who regularly give back to the community. Shoppers are quite sensitive to that. Some also care about another type of contribution, the political ones. Progressive Shopper is [...] Read More...

Kids Get Their Own Mini Food Court Here

Design Studio, Visual Merchandising

Enhancing the mall experience for the youngest of visitors was worked into this visual merchandising plan.

For better or worse, children are often the key to opening up shopping parents' purses. The happier and more comfortable they are in a retail environment, the higher a family-oriented mall's productivity will be. That has produced a whole new wa[...] Tactics Subscribers Read More...

Do You Offer Heli-drops to Your Mall’s VIPs?

Customer Service, Services

Westfield raises the bar in the luxury retail arena.

Westfield calls it the ultimate VIP journey: A chance to skip the traffic and board a helicopter to head to the mall. The developer is offering the luxury service at two of its California properties—Century City in Los Angeles and UTC in San D[...] Tactics Subscribers Read More...