Marc O’Polo Mashes Categories with Strandcasino’

You’ll get a gourmet meal at this beachside retail house, and the casual chic outfit to wear to dinner.

Some people come to Marc O'Polo Strandcasino' (Heringsdorf, Germany) to savor Michelin-starred chef, Tom Wickboldt's fine seafood dishes. Others visit for a very different type of daily catch: Scandinavian-inspired fashion. Cross-category mercha[...] Tactics Subscribers Read More...

Kids Explore Space at Greenstone

Entertainment, Special Events

The South African mall’s month-long exhibit shows the versatility of inflatable pop-up units.

In a sea of fashion, beauty, and foodie pop-ups, Greenstone Shopping Centre's latest education-focused installation stands out. Launched last weekend, the South African mall's inflatable Space Maze attracts families with zones that are designed [...] Tactics Subscribers Read More...

Howgate Receives Autism Award

Community Relations, Community Room

The UK center developed an entire program to make shopping easier for people on the autism spectrum.

The Howgate Shopping Centre (The Howgate – Falkirk, UK) reached a new CSR milestone, becoming the first mall in Scotland to be autism-friendly certified. It received the National Autistic Society Scotland's award in recognition of a series of [...] Tactics Subscribers Read More...

Home for the Holidays

Sales Promotions & More, Seasonal Giveaways

Metropolis at Metrotown and Global BC to offer shoppers the ultimate Christmas gift.

Talk about the ultimate gift: A chance to go home for the holidays. One family will get its prize reunion when Metropolis at Metrotown (Burnaby, Canada) wraps up its seasonal contest. The shopping center partnered with Global BC for this one, as[...] Tactics Subscribers Read More...

Retailtainment Port of Call

Entertainment, Special Events

This center anchors its marketing strategy in local culture by paying tribute to the past with 21st Century means.

Traditionalists are often pitted against innovators when it comes to developing a brand's story and visual signature. Justified as a search for authenticity, it's a marketing habit that could sell a retail destination short and actually inhibit [...] Tactics Subscribers Read More...

Podcast for the Haute Fashion Caste

Customer Service, Services

Bayview Village adds one more component to its “Hello, Gorgeous” marketing toolkit.

Bayview Village (BV - Toronto, Canada) has never been shy about its posh positioning. It was really only a matter of time before it debuted on the podcast circuit. After taking on the role of brand curator and ambassador of all things style and [...] Tactics Subscribers Read More...

Holiday Watch: Coach Window Auditions

Advertising Creative Design, Design Studio

Selena Gomez stars in this short holiday film that’s not quite what you’d expect.

Here we go with this week's first seasonal interlude: "Lights, Camera, Holiday" by Coach. Taking shoppers behind the scenes at a New York City casting call for the luxury label's holiday window display, the 85-second film is just long enough to [...] Tactics Subscribers Read More...

Here’s a Low-Cost Holiday Refresh

Sales Promotions & More, Seasonal Giveaways

When you’ve got a tight mall marketing budget, every little program change counts.

We know, not every shopping center's marketing department has access to a sizable budget. Unfortunately, that won't matter to the consumers debating whether or not they should walk through your doors to look for gifts. Your best way out of this [...] Tactics Subscribers Read More...

Hillcrest Rolls Out the Welcome Mat

Community Room, Fundraisers

The Canadian center’s fall relaunch revealed more than cosmetic improvements.

When Hillcrest (Richmond Hill, Canada) capped off its renovation earlier this fall, Lisa Resnic had two goals in mind: Quickly turn the #HillcrestGlowUp campaign buzz into sales and raise the property's CSR index. The marketing director's path t[...] Tactics Subscribers Read More...

Brands: What’s Behind Those Logos?

Sales Promotions & More

The MediaShop’s Jedd Cokayne shares the 7 elements of brand equity.

As consumers start to think about their Christmas purchases and where they’re going to find additional money to buy those presents the kids wrote to Santa about, retailers are hyperaware that this is the last-ditch effort to make their sales t[...] Tactics Subscribers Read More...