Meadowhall Hacks Halloween in Witches’ Kitchen

The installation is the set of an interactive theatrical event this week.

Meadowhall (Sheffield, UK) is offering families seeking thrills and chills an unconventional take on Halloween this week with its Witches' Kitchen. Until Sunday, its marketing team is daring visitors to enter the tunnel of terror to reach the Co[...] Tactics Subscribers Read More...

3 Reasons Why Car Giveaways Still Work

Sales Promotions & More

If done right, vehicle displays and contests can generate repeat shopper visits.

It's been a while since any mall marketer has thought of center-court car displays and contests as being innovative. That's maybe because they've been done the same way too many times. The team at Circus Strategic Communications (Circus), howeve[...] Tactics Subscribers Read More...

A Day to Remember

Charity Partnerships, Community Room

The Mall Luton marks the 100th anniversary of the British Royal Air Force.

The Mall Luton (UK) will soon know if it managed to reach its marketing goal and raise more than the £23,000 (US$29,366) it did last year for the British Royal Legion. This past weekend's Remembrance Day event, however, was also the center's wa[...] Tactics Subscribers Read More...

Don’t Make Them Carry Their Bags

Apps, Technology Lab

Doing away with that little chore gets you closer to offering hassle-free shopping as the Web does.

As you plan your center's new entertainment and food-focused retail mix, be sure to add the amenities and services to support your customers' new shopping journeys. A rooftop bar and adjacent lawn games, for example, sound great, but which visit[...] Tactics Subscribers Read More...

Aussie Mall Goes Back to Food Basics

Community Room, Sustainability

The online service links the property’s CSR mandate to the wellness lifestyle trend.

Knowing celebrity chefs and food bloggers on a first-name basis can help your shopping center's marketing team get the inside track in the race to lure mindful eaters. However, an even better tactic might be to help your target customers enrich [...] Tactics Subscribers Read More...

Selfie Lovers Get Their Stage

Amenities, Customer Service

The Selfie Photo Box is an addictive amenity at ECE centers.

Potsdamer Platz Arkaden (Berlin, Germany) and dozens of other ECE Projektmanagement GmbH (ECE) shopping centers across Europe are giving their customers a tech-based experience that taps into two strong trends: Consumers' love of selfies and a g[...] Tactics Subscribers Read More...