Bullring Looks to Score World Cup Sales

Football event has retail marketers working the angles.

The FIFA World Cup 2018 kicks off in Russia in exactly two weeks and that has shopping center promotional teams wondering how to capitalize on one of the biggest sporting events around. Football skill workshops, friendly tournaments, and match v[...] Tactics Subscribers Read More...

High Society Dinners at the Mall

Entertainment, Special Events

Forget the old notions of posh vs. casual, retail centers are now considered appropriate venues for exclusive events.

The society pages of lifestyle magazines are no longer the only places to catch the latest A-lister sightings; there are blogs and e-zines for that. Likewise, organizers of the VIP events themselves are seeking locales beyond traditional venues [...] Tactics Subscribers Read More...

intu Visitors Hop while They Shop

Amenities, Customer Service

Happy S-Hopping zones among the new family club’s amenities.

intu has just launched its new family club and that has shoppers literally hopping with joy. The UK developer introduced a "Happy S-Hopping" initiative that allows visitors, whether they are adults or children, to borrow big inflatable branded b[...] Tactics Subscribers Read More...

Green Means Go, Red Means Hold It

Amenities, Customer Service

A mall developer is taking control of restroom traffic management.

Everyone is used to the green/red light traffic system by now. We know to stop when the light is red and to proceed when it's green. You now have the basis of one shopping center developer's new high-tech way to get a handle on restroom traffic.[...] Tactics Subscribers Read More...

New Digital Era at Pyramid Centers

Technology Lab, Technology News

The New York-based developer unveils 150 new rich-content digital directories.

Pyramid Management Group has just announced a major upgrade at 14 shopping centers in its North American portfolio. Located at properties in the states of New York, Massachusetts, and Virginia, 150 interactive digital directories are now there t[...] Tactics Subscribers Read More...

The Art of Shopper Polling at Bayfair

Community Relations, Community Room

The retail center uses participatory art to connect with its local community.

Bayfair Shopping Centre (Bayfair – Mt Maunganui, New Zealand) has found a creative way of getting its customers to open up and share how they feel about important people in their lives and what they envision for the retail destination's future[...] Tactics Subscribers Read More...

This Dog’s Mall Life Is Getting Better

Charity Partnerships, Community Room

Advocacy group targeting mall parking lots in bid to save children and pets.

It's not easy being man's best friend when it involves a trip to the mall. With growing concern over the proliferation of child and pet neglect in parking lots, one advocacy group is doing something about it with the support of big retail player[...] Tactics Subscribers Read More...

The Street Kings Roll into UK Centers

Pop-Up Stores, Shopping Center Business

The themed mobile bar’s set features 1920s-era décor and artifacts.

The Street Kings will be back at St Johns Shopping Centre (Liverpool) and St Stephen's Shopping Centre (Hull) for the weekend with their trailer-style pop-up bar. Collaborating with the local staff and the team at Shoppertainment, it will serve [...] Tactics Subscribers Read More...

The Sky’s The Limit in Miami

Development News, Shopping Center Business

This new urban development, the second-largest underway in the U.S., spans 10 city blocks.

The retail landscape is about to change in downtown Miami, as a group of developers goes full tilt with a US$2 billion project. Miami Worldcenter covers 27 acres and work has begun on its two residential towers, along with 140,000 sq. ft. of [...] Tactics Subscribers Read More...

What’s Next: High-performance Centers

Deal Makers, Shopping Center Business

The UK retail destination partners with an Olympic champion cyclist.

Athleisure and healthy F&B options are becoming tenant roster must-haves for shopping centers seeking to cash in on consumers' focus on achieving a balanced and active lifestyle. The Valley Evesham in River Avon, UK, is betting that they'll be k[...] Tactics Subscribers Read More...