Mapping Out Shopper Loyalty

Customers get to make their mark at their neighborhood center.

For the third instalment of its "We Treasure Our Neighbors" campaign, a shopping center in New Zealand invited its local customers to make their presence known and contribute to a public art installation. This past March, The Palms sent out t[...] Tactics Subscribers Read More...

Holt Renfrew Backs #KnotOnMyPlanet

Charity Partnerships, Community Room

The fashion-related initiative will help save elephants in Africa.

One of Canada's best-known department stores has joined the fight to protect elephants from ivory poaching. Holt Renfrew is currently backing #KnotOnMyPlanet, which began as a social media campaign and now includes an ongoing fundraiser for the [...] Tactics Subscribers Read More...

This Was One Big Bash

Sales Promotions, Sales Promotions & More

An upscale mall needs a re-launch to match.

There's a difference between filling mall space and optimizing it. At near full occupancy, one American shopping center recently gave its retailers and customers something to celebrate with an inaugural Fashion Bash. Scottsdale Fashion Square[...] Tactics Subscribers Read More...

Share a Vend with Coca-Cola

Mobile Commerce, Technology Lab

This promotion takes consumers from the Web to your mall vending machines.

Coca-Cola is attempting to swallow up more of the beverage market with its "Share a Vend" campaign. It's inviting consumers to hop online, purchase a vending pass loaded with whatever amount they want, and then send it to a loved one's mobile ph[...] Tactics Subscribers Read More...

Is This a Restaurant or a Private Cottage?

Leasing, Shopping Center Business

Chicago eatery takes its lifestyle concept to the East Coast.

Home décor touches can go a long way in making restaurant patrons feel comfortable, but hammocks on the patio? That's taking lifestyle marketing to a whole new level, and it's just the kind of concept that a Florida shopping center is happy to [...] Tactics Subscribers Read More...

On the Dino Trail

Entertainment, Special Events

Bluewater hits two marketing goals with a charity-linked exhibit.

Bluewater (Kent, UK) has turned its halls into paths along an adventure trail, one that takes shoppers back quite a few millennia. Explorers Rhys and Rosie are accompanying children on the center's Roar-some Dino Trail in search of exciting enco[...] Tactics Subscribers Read More...

Shoppers, Meet Your Queen

Technology Lab, Technology News

Developer-backed idea challenge leads to new virtual assistant service.

Royalty has its privileges and that includes access to the best in just about everything—fashion, food, and front-row seats at sold-out performances. One little queen is happily sharing her insider tips with her Aussie peeps. She's virtual, mi[...] Tactics Subscribers Read More...