It’s Game Time at The Square

UK center hopes to capitalize on a growing social and entertainment trend.

The Square Camberley (UK) has launched a new amenity that it hopes will fit right into its consumers' active lifestyles: a permanent ping-pong facility. Launched last week, the Ping Pong Parlour is open to all visitors who might like to drop in [...] Tactics Subscribers Read More...

Social Snaps Do Community Good

Charity Partnerships, Community Room

An offline/online national retail campaign helps to feed people in need.

Since snapshots and social posts have replaced making mental notes when it comes to lifestyle experiences, an Australian developer decided to use that digital urge to back a CSR campaign. But to support its cause, shoppers first had to step into[...] Tactics Subscribers Read More...

SHARE to Open at Premium Outlet Collection

Development News, Shopping Center Business

The new retail stop will feature a mix of unique goods and fresh food offerings.

Premium Outlet Collection EIA at Canada's Edmonton International Airport has revealed a new retail concept that promises to be focused more on shoppers' overall experience than on what they might be in the mood to buy on any given day. Simply ca[...] Tactics Subscribers Read More...

Sometimes You’ve Got to Tone Things Down

Entertainment, Special Events

Shopping center and partner give customers a little bit of peace.

In the era of Me, consumers expect to be able to retreat to their own pods whenever and wherever they choose, even at the mall. This retail destination recently had a proposition for them and here's a hint: It didn't involve the sound of childre[...] Tactics Subscribers Read More...

Oakridge Welcomes Spring On-site and Online

Décor Themes, Design Studio

Flowers serve as the visual cues for the new fashion season.

If Vancouverites have a hard time believing that the rainy winter truly is behind them, their local Oakridge shopping center is issuing a few reminders. The Canadian upscale property's marketing team posted its first notice online, with a change[...] Tactics Subscribers Read More...

Destination Changi: A Layover Worth Your Time

Technology Lab, Technology News

Singapore airport entertains visitors as they wait for their flights.

If you're a traveler, waiting is part of your routine—at check-in, security screening, the gate, and baggage retrieval. It can get tedious after a while but the Changi Airport Group (CAG) has vowed to deliver a better customer experience throu[...] Tactics Subscribers Read More...

What’s Next: The Mall as a Satellite Office

Amenities, Customer Service

All this time, shopping centers could have been consumers’ second place.

If you can't convince shoppers that b&m beats e-commerce, escaping their work cubicles might be just as good a reason to visit your mall. One Aussie center made the case recently with a pop-up installation just for locals. Last month, Rhodes [...] Tactics Subscribers Read More...

This Is One Darling Little Catwalk Show

Catwalk Shows, Style Lounge

intu Metrocentre and Hamleys celebrate the new Sylvanian Families Town.

Queen Elizabeth II, designer Karl Lagerfeld, and Vogue chief editor Anna Wintour couldn't make it to intu Metrocentre last Saturday, but their pint-sized alter-egos took front row seats at what was touted as the world's smallest catwalk shows. F[...] Tactics Subscribers Read More...

No Fake Social Media Followers Here

Social Media Campaigns, Special Events

Developer works with specialist agency to connect with lifestyle bloggers.

Navigating the world of online marketing is like walking through a minefield these days. You never know when you're going to inadvertently take a step in the wrong direction, which is why retail teams are collaborating with experts who can help [...] Tactics Subscribers Read More...

Men Get Their Own Mall Play Areas

Sales Promotions, Sales Promotions & More

This Swiss center will pull out all the stops for its upcoming Man’s Day.

Shoppi Tivoli (Spreitenbach, Switzerland) is promising male shoppers a hassle-free experience and bang for their buck if they attend its Man's Day tomorrow. Based on the center's motto, "My world, as I like it," the event will be a mash-up of re[...] Tactics Subscribers Read More...