Starwood Expands Pop-up Contest

Program to find the next retail stars now counts 20 shopping centers.

What began as a fun contest at a handful of properties last year has turned into a clever leasing strategy for Starwood Retail Partners. Back then, the company introduced a "Battle of the Pop-ups" contest that gave four budding entrepreneurs a c[...] Tactics Subscribers Read More...

This Gift Card Program Has a CSR Angle

Gift Cards, Sales Promotions & More

Community support is the value-added proposition that comes with the program.

There are a few ways to foster benevolence among a shopping center clientele. You can plan charity events to raise money or organize drives to collect much-needed items on behalf of others in your community. One developer has yet another angle: [...] Tactics Subscribers Read More...

A Conscious H&M

Advertising Creative Design, Design Studio

The fast-fashion retailer gets ready to unveil its new sustainability-focused collection.

Once a fast-fashion retail darling, H&M is facing challenges in sustaining the attention and patronage of bargain hunters who've lately been gazing at other, lower-cost options and online deals. But despite circulating news that some US$4.3 bill[...] Tactics Subscribers Read More...

The Big Push Forward

Development News, Shopping Center Business

This Kiwi center’s facelift is about more than keeping up appearances.

Eighteen months is a long time to get through a shopping center upgrade. However, when your customers' tastes become a little posher, some inspired by foreign retail brands, you don't have much of a choice but to comply. Merivale Mall in cent[...] Tactics Subscribers Read More...

Keeping House at QVB

Amenities, Customer Service

Sydney center partnered with an interior architecture firm to reimagine its family facilities.

QVB calls it a little sanctuary and now its new parents' room is ready for its big unveiling. The Sydney, Australia, center and the local Pike Withers interior architecture firm created a space that looks a lot like it belongs in someone's priva[...] Tactics Subscribers Read More...

Reserved Parking: Trucks and Foodies

Food & Beverage, Shopping Center Business

Rockland center sets the stage for its new food court unveiling.

Rockland center (Montreal, Canada) is playing the indoor/outdoor marketing game these days. It's a strategy that's meant to drive destination shoppers and passers-by to its property and then move them inside. The lure: fresh food. Rockland is[...] Tactics Subscribers Read More...

In Character: Easter x Hollywood

Décor Themes, Design Studio

Easter bunnies play Hollywood in this mall’s exhibition.

The Oscars ceremony is now behind us, but the aura of Hollywood lingers and that inspired a shopping center marketing team to reinvent the Easter retail experience with a one-of-a-kind exhibition and contest. The Mall of Switzerland in Ebikon[...] Tactics Subscribers Read More...

At First Sight: Les 3 Fontaines

Advertising Creative Design, Design Studio

A visual campaign helps a French center stay top-of-mind during construction.

Envisioning what a shopping center will look like after a redevelopment takes imagination. So does seeing past hoarding, dust, scaffolding, and congestion in the halls, which is why Les 3 Fontaines (Cergy, France) is helping its customers do bot[...] Tactics Subscribers Read More...

This Is Why Brands Still Need Malls

Leasing, Shopping Center Business

The number of lifestyle brands is growing, and so is demand for high-traffic space.

If tired traditional retail stores are abandoning their shopping center posts, there seem to be no shortage of lifestyle brands eager to step in and pick up the slack. The reason is simple: Health, fitness, and wellness offers are best sold thro[...] Tactics Subscribers Read More...

Postcard from Miami

Mall Websites, Technology Lab

BV’s Melissa Evans-Lee ventures out beyond the shopping center floor.

Bayview Village, QuadReal's upscale Toronto property, is pushing the boundaries of aspirational marketing. Known for its "haute lifestyle" promotional pitch, the center uses the Web regularly to highlight what its fashion retailers have in store[...] Tactics Subscribers Read More...