What’s Next: The Mall Fashion Podcast

Stylist and lawyer pair up to host an Aussie center’s groundbreaking weekly show.

There are two new voices on the air and Kate Dixon is counting on them to guide shoppers right to Pacific Fair. The Australian center's marketing manager has just launched "Two Girls and Nothing to Wear," a dual-platform and content-driven strat[...] Tactics Subscribers Read More...

Survival of the Fittest

Community Room, Mall Clubs

Health and wellness are at the core of this American center’s marketing strategy.

After decades of catering to the needs of shoppers intent on finding the latest outfits to put on, mall marketers are now helping those same customers care for the bodies (and souls) that are underneath. That intensifying focus on health and wel[...] Tactics Subscribers Read More...

MyZeil to Help Shopper Pop the Question

Entertainment, Special Events

The center’s promotional team is game for almost anything.

All heartfelt marriage proposals are great but let's face it, some stand out more than others. By this fall, one highly memorable one will have been made at MyZeil. The German shopping center is currently holding a contest in which one participa[...] Tactics Subscribers Read More...

Kids to Run Pop-ups for their Teams

Community Relations, Community Room

The community initiative is part of RSC’s two-week food festival.

Little social entrepreneurs are about to get their first retail experience as a shopping center in suburban Sydney gives them a chance to operate a pop-up shop. It will help them support their play time, too. Rhodes Waterside is planning to h[...] Tactics Subscribers Read More...

A Tune for Mom

Community Relations, Community Room

The Mother’s Day meal is about to get a lot tastier with The Forum.

Whether their moms can actually sing or simply like to listen to their iPods, customers can try to win them a sweet prize in The Forum Shopping Centre's online contest by sharing their musical tastes. They'll have until March 6 to visit the UK m[...] Tactics Subscribers Read More...

Extended Hours? There’s eBay for That

Community Room

Online marketplace now extending convenience to brick-and-mortar retailers.

If you were a small store owner trying to figure out a way to reach evening shoppers, would you add to your overhead costs and hire more staff to cover the extra shifts or try to sell to them through a digital interface? You can guess which opti[...] Tactics Subscribers Read More...

Culture Crawl: Bal Harbour Shops

Fashion Blogs, Style Lounge

Florida upscale center leads its blog followers deeper into the world of fashion, food, and culture.

The play on words might be an easy one, but Bal Harbour Shops' Fashion Feed Q&A is a great example of how to create online experiences. The blog piece focuses on illustrator Gretchen Röehrs's latest book, Edible Ensemble, and it offers just th[...] Tactics Subscribers Read More...

Lighten Up. PR Campaigns Do Work

Décor Themes, Design Studio

One comics fan’s passion turns into a PR coup for Aussie mall.

Signing a character licensing deal for a themed installation is one thing, but finding a personal hook to make people care about it is another. A retail PR team managed to do it, boosting a family-oriented shopping center's sales by 10 percent. [...] Tactics Subscribers Read More...

Chatswood Chase to Present VIP Runway

Catwalk Shows, Style Lounge

Guests are in for an evening of on-trend styles and live performances.

Chatswood Chase's marketers have a cabaret trick up their sleeves in a bid to give the Australian center's upcoming Autumn/Winter VIP Runway Event a higher profile: a celebrity hook. On March 15, Rhonda Burchmore, a musical theater and cabaret s[...] Tactics Subscribers Read More...

KRP’s Acts of Love

Charity Partnerships, Community Room

Community campaign leads to more donations for mobility focused foundation.

Consumers are beginning to learn that plastic caps and tags belong in the recycling bin. What happens to them afterwards, however, is often of little interest. Over the past fives years, one South African shopping center has been injecting more [...] Tactics Subscribers Read More...