Westgate to Launch Cycle Hub in Oxford

Spokes people will soon get their own parking club at the UK shopping center.

City bikes are enjoying sustained popularity in bustling urban centers. From e-bikes to traditional cruisers to high-performance commuters, there is no shortage of two-wheelers or adepts, and the latter are invited to join a new club: Westgate's[...] Tactics Subscribers Read More...

Meal Time in the Fast Lane

Technology Lab, Technology News

The way consumers get their food to go is about to change.

If you haven't changed your grab-and-go food habits yet, you will soon. In a bid to stay relevant in a challenging industry, convenience stores and casual eateries have adjusted their merchandise mixes and menus to fit consumers' health-consciou[...] Tactics Subscribers Read More...

Paralympians Will Compete at Bayfair Festival

Charity Partnerships, Community Room

The inaugural festival will feature more than 100 Kiwi athletes with disabilities.

All eyes are currently set on PyeongChang for the 2018 Olympic and Paralympic Winter Games. However, come March 24, Bayfair Shopping Centre in New Zealand will help put the spotlight on Kiwi disabled athletes at the inaugural Bayfair Festival of[...] Tactics Subscribers Read More...

Sorry, You’ve Got to Move Your Car

Parking, Property Management

American shopping center finds a discreet way to monitor its parking lot.

We've all been there: The three-hour allowance at the mall parking lot is about to expire, but we just have one last thing to grab. What do we do? Run back in, of course, hoping that the attendant won't notice the infraction before we get back. [...] Tactics Subscribers Read More...

And the Partnership Goes to Halo Kids

Charity Partnerships, Community Room

intu Uxbridge will focus its fundraising efforts on the children’s charity this year.

Children who have lost a loved one will soon get even more support for themselves and their families in Uxbridge (UK), thanks to the local intu property's CSR initiative. The shopping center has named the Halo Children's Foundation as its charit[...] Tactics Subscribers Read More...

Enough with the Rumors Already!

Charity Partnerships, Community Room

Mall and community partner to share real facts on World Cancer Day.

World Cancer Day is coming up this weekend and a Canadian shopping center is hoping to make a difference by convincing its customers that a little bit of bad information is just as harmful as no facts at all when it comes to managing one's healt[...] Tactics Subscribers Read More...

Out of the Shadows: Focus on Bridesmaids

Mall Websites, Technology Lab

Catering to the needs of key bridal party members is a retail niche of its own.

We know, weddings are all about the brides. But while the latter group gets the most attention in specialized shops, one retailer is focusing on those in the supporting roles: the bridesmaids. It does it with service-driven micro-boutiques and a[...] Tactics Subscribers Read More...

I think I’ll Take This One

Charity Partnerships, Community Room

With the support of its customers, a no-frills retailer helps children in need.

The weekend before Christmas Eve is crunch time for retailers, but one American company still managed to find the resources necessary to pull off another season of giving last year. It can thank its shoppers and employees for that. This past [...] Tactics Subscribers Read More...

Broken New Year’s Resolutions? No problem

Sales Promotions & More, Seasonal Giveaways

Wahaca has a sweet reward for those who’ve been bad.

Here's some consumer psychology for you: Wahaca eateries across the UK are rewarding customers—or anyone, really—for not sticking to their self-imposed rules. The Mexican restaurant chain has launched a Broken New Year's Resolution Reward Ca[...] Tactics Subscribers Read More...

Who Wants to Program Robots?

Mall Clubs, Technology Lab

No mall budget to run high-tech kids’ programs? Luckily, there are retailers for that.

Still relying on balloon artists and face painters to keep your shoppers' children entertained? It might be enough for pre-schoolers, but even they are increasingly drawn to gadgets and tech-based activities. Their parents are just as keen on th[...] Tactics Subscribers Read More...