RL Goes for Pet Lovers’ Heartstrings

Designer label has a dedicated line and Web page for pups.

Ralph Lauren's (RL) website is proof that visual presentation goes a long way in getting visitors hooked on a brand. The designer label, which is best known for its fashions for men and women, a well as accessories and homewares, has a special l[...] Tactics Subscribers Read More...

How Far Can You Stretch a Seasonal Theme?

Entertainment, Special Events

Halloween line-up offers a wealth of ideas for year-round programming.

Consumer magazines are experts at coming up with new takes on the same themes. How many times have you seen articles on "stylish outfits that will take you from day to night" or "holiday looks for every budget"? The visuals reflect the looks of [...] Tactics Subscribers Read More...

Macy’s to Introduce a Singing Christmas Tree

Entertainment, Special Events

Staff from across the United States will be flown to New York for the big parade.

As far as employee involvement goes, Macy's is our chosen marketer of the week. The department store is getting ready to put on its annual Thanksgiving parade on November 23 and it's calling on its own staff to be among the top acts. They'll cre[...] Tactics Subscribers Read More...

Eat, Post, Love Mall Food

Food & Beverage, Social Media Campaigns

Ongoing promotion has shoppers playing social ambassadors.

The next meal is on us: That's a strong incentive for anyone with a passion for food. One Aussie mall is using it rather liberally to draw shoppers to its restaurant tables and, once they've filled their bellies, have them singing its praises. [...] Tactics Subscribers Read More...