Out on the Street in Cardboard City

Family Promise wants to raise awareness of homelessness with first-hand experience.

By the time we are ready to say goodbye to 2017, some 2.5 million American families will have experienced homelessness. Family Promise's mandate is to provide them with emotional support and access to resources through a community-based and volu[...] Tactics Subscribers Read More...

Healthy to the Core

Community Relations, Community Room

American eatery challenges its customers to take better care of themselves one step—and bite—at a time.

Given the proliferation of diet and fitness programming available on television and online, you could almost be duped into believing that health and wellness were forms of passive entertainment. A group of American entrepreneurs and food lovers [...] Tactics Subscribers Read More...

Power Play at KaDeWe

Entertainment, Special Events

Retail house’s marketing team shows off its soft skills with birthday bash.

Tradition meets modernity. That's always been the branding strategy at KaDeWe (short for Kaufhaus des Westens) and the iconic Berlin department store stuck to that formula when it recently celebrated its 110th anniversary. It convened shoppers t[...] Tactics Subscribers Read More...

Customers to Vie for Lego House Stay

Sales Promotions & More

Airbnb has a new destination, but only creative types should bother trying to book it.

For Lego fans, this has to be a dream destination: A nearly 40,000-sq.ft. home filled with 25 million colorful bricks. That's what awaits at the Lego House, which the toy manufacturer opened in Billund, Denmark, where the playful construction sy[...] Tactics Subscribers Read More...

Getting to Know Johnny Canuck

Mall Websites, Technology Lab

Highstreet shopping center taps into local culture for latest blog feature.

If you had to come up with images to represent Canada in a fast-paced board game, surely a plaid shirt, a hockey stick, and a logger's axe would score well. Actor and director Adam Mackay-Smith, aka Johnny Canuck, is sporting them all in Highstr[...] Tactics Subscribers Read More...

Hark! The Techie Angels Sing

Entertainment, Special Events

This mall’s musical event is proof that technology can help forge emotive human connections.

Rundle Mall's holiday entertainment line-up has all the warmth and fuzziness of a traditional event. However, look a little closer and you'll see that "Voices of Christmas" is actually a high-tech project. The South Australian center has just[...] Tactics Subscribers Read More...

Mall Calls on Shopping Philanthropists for Help

Community Room, Fundraisers

The Mall at Short Hills has a feel-good proposition for loyal shoppers this month.

You shop, we give. Simple enough, right? That's what The Mall at Short Hills (NJ, USA) is proposing to its loyalty club members as an incentive to shop. In partnership with the Community FoodBank of New Jersey, the center hopes to raise much-nee[...] Tactics Subscribers Read More...

Retailers Should Expect Gray Friday This Year

Retailer Roundup, Shopping Center Business

Heightened confidence should have some consumers spending more this holiday season.

Despite the gloomy retail headlines from the past few months, one sector expert brings good tidings for the holidays, forecasting an increase in spending of four percent overall in America and an average spend of $939 per household. One signific[...] Tactics Subscribers Read More...

Movies Make for Great Retail Story Branding

Sales Promotions, Sales Promotions & More

Links of London brings the spirit of mystery writer Agatha Christie into its stores.

The next time you're anxiously staring at your marketing whiteboard, take a break and a walk to your shopping center's cinema complex. Grab the "coming soon" brochure and start brainstorming. While you're at it, hop online and see what Links of [...] Tactics Subscribers Read More...

Developer Plans Major Investment in Service

Customer Service

Technology is central to what will be a portfolio-wide roll-out.

Market-exclusive retailers act as a powerful draw for mall shoppers, but service's role in bringing those customers back is often underestimated. One European developer has a comprehensive plan—and a hefty budget—to address that with an "At [...] Tactics Subscribers Read More...