Dogs Hit the Runway at MOA

Local designers outfit furry friends for a special community cause.

We've heard of dog skills shows, but it isn't every day that canine models jump onto a catwalk to present a seasonal collection of fashions. Well, they did at Mall of America last Saturday. More than 20 dogs from Secondhand Hounds, including a f[...] Tactics Subscribers Read More...

Mall Pop-ups Are for the Media, Too

Pop-Up Stores, Shopping Center Business

Brick-and-mortar environments can help magazines deliver unique experiences.

Just as online pure-players are beginning to measure the value of face-to-face interactions with shoppers, magazines are also looking for connection points with readers, beyond their printed pages, websites, and social media accounts. That's whe[...] Tactics Subscribers Read More...

Teen Models Wanted at NorthWest

Community Relations, Community Room

Kiwi mall helps to meet its community’s need for more teen programming.

The stage has been set at NorthWest, and now all that the New Zealand mall needs are a few willing students to bring the season's fashions to life. But first things first, would-be participants will be invited to attend confidence workshops and [...] Tactics Subscribers Read More...

Mall Opens Own Store to Promote Brands

Pop-Up Stores, Shopping Center Business

The space will provide a showcase for unique labels and retail concepts.

There seems to be a trend developing in Canadian retailing: shopping centers acting as not only landlords, but also as curators of their own branded shops. Gone are the days of the big generic boxes; they've given way to a much richer experience[...] Tactics Subscribers Read More...

The Square Camberley Sweetens Its Offer

Sales Promotions & More

Entertainment roster a powerful pull for mall’s late night shopping program.

How is this for bottom-line impact? Ever since The Square Camberley launched its late-night shopping program, the UK center has welcomed more than 31,000 shoppers on Thursday evenings. The hook: a roster of family-friendly entertainment events a[...] Tactics Subscribers Read More...