Starbucks Serves Java in Boxpark Garden

Coffee company created a pop-up outdoor destination to promote its chilled drinks.

Chain retailers are beginning to understand the appeal of independent shops, and they are coming up with spin-off concepts to make the customer experience a little more interesting. Just as Vans has its Zooper Store at Germany's Bikini Berlin po[...] Tactics Subscribers Read More...

This Mall Pop-up Is for the Record Books

Sales Promotions & More, Seasonal Giveaways

Roaming giveaway van touted as the world’s smallest.

Summer goes with cold treats; everybody knows that. At a few malls spread across the UK, shoppers will get to indulge in tasty scoops without running after any ice cream truck this season. Instead, the service will literally come to them, thanks[...] Tactics Subscribers Read More...

Food Testers Wanted

Celebrity Chefs, Food & Beverage

Renowned chefs test their new creations on shoppers in a retail lab.

Tastings, food and wine pairings, live kitchen demonstrations—shopping centers host them all to offer their customers a more well rounded lifestyle experience, while supporting their tenant eateries. One destination is proposing something even[...] Tactics Subscribers Read More...

Watergardens Hosts Tree Planting Day

Community Relations, Community Room

The community-rallying event was meant to help restore local vegetation.

It’s tough to roll back the clock when it comes to sustainability, but the staff at Australia’s Watergardens Town Centre still made an effort in that sense recently to celebrate National Tree Day. It invited the public to help plant trees to[...] Tactics Subscribers Read More...

A Patriotic Runway

Sales Promotions & More, Style Lounge

Center plays favorites with a campaign that features local talents.

It isn’t too often that Canadians are shown to wear their national pride on their sleeves. However, one shopping center is encouraging its customers to buck that trend through a dedicated campaign that highlights new store openings. Londond[...] Tactics Subscribers Read More...

People, Grab Your Shovels

Community Room, Fundraisers

Charities go head-to-head in gardening competition to win funds for their causes.

The Mall Wood Green has just found a new twist on the non-profit activity station. While the holiday season sees many organizations run gift-wrapping stations to solicit donations from shoppers, the UK center has local community groups and chari[...] Tactics Subscribers Read More...

Visions of Sustainability

Advertising Creative Design, Design Studio

Image marketing is highly effective for entire developments, not just fashion tenants.

New developments, if they are to be successful, begin with people and a place. With an understanding of local lifestyles and needs, commercial property companies are able to put together destinations for living, shopping, entertainment, leisure,[...] Tactics Subscribers Read More...

These Mall Shoppers Can Now Hire Nannies

Community Room, Mall Clubs

New flexible service available at play area or on the go.

Play areas have always been touted as havens for parents who need a break while their children use up energy to their heart's content. One retail company has now come up with another option for visitors who want to keep their little ones in tow [...] Tactics Subscribers Read More...

WestBend Hosts Snap & Seek Art Hunt

Development News, Shopping Center Business

Public art program is central to the Texas property’s redevelopment.

The art scene in Fort Worth, Texas (USA), has a new hot spot and it's a retail destination: WestBend. The center, which recently completed phase I of its redevelopment in the heart of the city's University District, now boasts a notable collecti[...] Tactics Subscribers Read More...