Welcome to Club Royale

Think old-school arcades and a little Las Vegas, only not in Vegas.

Comfort is usually what shoppers go for before heading out on a serious quest for the right little black dress or a new mobile phone, but one upscale mall is giving them a reason to dress up just a little bit this month with its posh version of [...] Tactics Subscribers Read More...

Can You Outsmart a 12-year-old?

Sales Promotions & More, Seasonal Giveaways

Shoppers test their general knowledge before kids head back to school.

It's the question that the Debenhams department store and intu center developer are asking shoppers this Back to School season. Actually, it's a series of 10 trivia questions posed online via the QZZR platform, and answering correctly will give [...] Tactics Subscribers Read More...

The Full English with Chloé

Advertising Creative Design, Design Studio

Designer brand takes its fans to breakfast in London’s West End.

If you're a fan of colorful British characters, then you'll enjoy stepping into this London diner together with Chloé's fashionable young women. The French designer label had some fun recently with this commercial that's shot like a behind-the-[...] Tactics Subscribers Read More...

Fall Relief for the Style Impaired

Style Lounge, Stylist and Personal Shopping Services

Mall tries to stand out in what is always a busy season for fashion destinations.

With just a few months between Back to School and the holidays, shopping centers are under pressure every year to make the most of the fall fashion season. Promoting an appealing brand roster is a good place to start for most marketers, but one [...] Tactics Subscribers Read More...

Art on the Walk in Anaheim

Community Relations, Community Room

Artists learn the business side of their industry from a retail marketing team.

Some shopping centers have their temporary retail rosters and Anaheim GardenWalk has its "Art On The Walk" program, only its initiative revolves around the local cultural community. The California center has made it part of its mandate to suppor[...] Tactics Subscribers Read More...

Fashion Show Stars Giant Handmade Dolls

Catwalk Shows, Style Lounge

Couture designers add a whimsical touch to the catwalk to present their new collection.

With a new fashion season upon us, designers are finding ways to distinguish themselves with not only their collections, but also in how they present them. One creative duo recently offered a most unusual catwalk show experience: the use of acti[...] Tactics Subscribers Read More...

Mall Princesses Break World Record

Charity Partnerships, Community Room

Trinity Walk hopes to enter the Guinness Book after hosting a charity event.

Trinity Walk and its partner, Forget Me Not Children’s Hospice, needed 420 people to show up dressed like princesses in order to beat the current Guinness World Record. They got more than that this past August 6 and counted 433 guests, to be p[...] Tactics Subscribers Read More...

Stockland Green Hills Completes Phase II

Development News, Shopping Center Business

Aussie center celebrates another milestone in major redevelopment project.

It will be another year before Stockland Green Hills completes its A$412 million (US$326.5 million) redevelopment in New South Wales, Australia. Still, the center's management team had reason to celebrate last week when it marked the constructio[...] Tactics Subscribers Read More...

Mall of America Hosts Pow Wow Exhibition

Entertainment, Special Events

Native American dance event returns to the mall’s rotunda.

Dancers from the Shakopee Mdewakanton Sioux Community (SMSC) of Prior Lake, Minnesota (USA) and other Indian nations will gather at the Mall of America (MOA) today and transform its rotunda into a wacipi, or pow wow, arena. With an emcee and two[...] Tactics Subscribers Read More...

Youths Breathe New Life into Dawson Mall

Community Relations, Community Room

Community project gave program participants a chance to shape their environment.

When the Blacktown City Council team designs a permanent upgrade to the Dawson Mall district in New South Wales (Australia) next year, chances are they'll have a group of local youths to thank for helping to crystallize its vision. This past spr[...] Tactics Subscribers Read More...