K11 Mall Steps into Continuing Education

Hong Kong mall’s new space is entirely dedicated to the visual and culinary arts.

Museum retail is how K11 describes its unique commercial model. A focus on art, people, and nature has always been at the heart of all its areas of activity, be it leasing, special event planning, interior architecture and green design, or commu[...] Tactics Subscribers Read More...

The Snow Slingers Are Coming

Apps, Technology Lab

Grand Central will entertain children during their school break with its VR experience.

Once your center's marketing crew is done delivering its summer and back-to-school programs, it will be time to switch back to holiday planning. If you're looking for gaming options, the interactive station that Grand Central (Toowoomba, Austral[...] Tactics Subscribers Read More...

Westfield London Acts as Relief Post

Community Relations, Community Room

Shopping center rallies the community after fire ravages residential Grenfell Tower.

It was supposed to be a month of culinary journeys for Westfield's London properties, with a Food Truck Festival and outdoor cinema at the London Food Month Night Market. However, in light of the devastating fire that has engulfed the Grenfell T[...] Tactics Subscribers Read More...

Snapbots Touch Down at the Mall

Pop-Up Stores, Shopping Center Business

These bright vending machines seem to create a sensation wherever they pop up.

People line up for store openings, celebrity appearances, fashion sales, and catwalk shows, but for vending machines? One American brand has managed to convince consumers to do so with a mix of colorful design and the thrill of the retail hunt. [...] Tactics Subscribers Read More...

Youths Get Behind the Camera

Community Relations, Community Room

intu, Tyneside Cinema, and Northern Stars reopen the doors to a film academy.

While some of their peers are chasing open-air festivals and summer romance, a handful of students in the UK will be spending the latter part of their break and the fall pursuing their passion for film. Youths from across the North East, all age[...] Tactics Subscribers Read More...

Summer in the City with Square One

Advertising Creative Design, Design Studio

Canadian center focuses on home to create its latest advertising campaign.

Mississauga fashionistas will have plenty of inspiration to enjoy a staycation this summer. One of their destinations of choice, Square One, has dedicated its latest advertising campaign to the Canadian city and all that it has to offer, turning[...] Tactics Subscribers Read More...

Focus on Productivity

Amenities, Customer Service

QVB gets creative to produce incremental income.

The bridal season is relatively short, but it presents plenty of opportunities for shopping centers and their retailers to generate extra sales. Beyond dresses and gifts, Queen Victoria Building (QVB) in Australia is exploring another income ave[...] Tactics Subscribers Read More...

NYC Exhibit Engages Public by Design

Entertainment, Special Events

The Big Apple’s renovated plaza gets another piece of participatory public art.

Times Square in New York City keeps on rejuvenating itself with pop-up installations that are not only visually stimulating, but also bring visitors right into the design process. Design Pavilion recently presented a series of interactive displa[...] Tactics Subscribers Read More...

Fresh Perspectives: Student Design Project

Community Relations, Community Room

Some 10,000 public school students rethink their outdoor environments.

The City of Montreal, Canada, is celebrating its 375th birthday this year, and that has moved a volunteer group made up of citizens, elected officials, and business people to initiate and support commemorative projects that could leave a lasting[...] Tactics Subscribers Read More...

Runners Who Go Bump in the Night

Entertainment, Special Events

Swiss shopping center is the official host of a special spring event.

There are no ghouls or long-legged beasts in this entertaining initiative, so not to worry. However, for some, keen runners are different creatures and they invaded a Swiss mall last month for a flash edition sporting event. On May 6, residen[...] Tactics Subscribers Read More...