Cadillac Fairview Launches EV Program

Canadian developer to deploy EV chargers in its centers, plans national rollout.

By the end of this year, 45 networked electric vehicle (EV) chargers will pop up in Cadillac Fairview (CF) shopping centers across Canada, and the sustainability program will eventually cover 15 properties come 2018. CF is doing this in partners[...] Tactics Subscribers Read More...

This Mall Cafe Gets Youths off the Street

Customer Service, Sustainability

Melbourne business has grown from street food cart to multipronged social enterprise.

At first glance, Streat looks like a lot of designer coffee bars. The raw materials, the chalkboard menu, the passionate baristas—all the elements are there to make it a hipster foodie hangout. However, besides offering that premium experience[...] Tactics Subscribers Read More...

Mall Redevelopment: There’s a Scent for That

Entertainment, Grand Openings

Shoppers help mark the opening of 14 new stores and 300 car park spaces at Stockland Green Hills.

The smell of freshly cut lumber and industrial paint might not exactly be at the top of a mall marketing team's scent marketing list, but it is inevitable during a redevelopment. The staff at Stockland Green Hills was clever enough to erase any [...] Tactics Subscribers Read More...

Origami Street Art Signals Spring at the Mall

Décor Themes, Design Studio

This time, shoppers get to lend a hand in Mademoiselle Maurice’s latest colorful work.

Marie Saudin wasn't always destined to become an origami expert, but a year spent in Japan at the time of the 2011 earthquake and tsunami gave the French street artist a life purpose. She recently took her signature rainbow-colored style to the [...] Tactics Subscribers Read More...

AMP Capital Sees Future in Gen-Z Shoppers

Marketing Research, Shopping Center Business

Australian developer believes the pendulum is can swing back toward brick-and-mortar environments.

When a multi-billion investment house tells you that its long-term prospects look strong, you can't help but raise an eyebrow. Who would ever suggest the opposite? However, that doesn't mean it's wrong. After conducting an in-depth demographic s[...] Tactics Subscribers Read More...

The Economist Links Content to Pop-up Cart

Community Room, Sustainability

UK magazine is giving readers an opportunity to turn their daily caffeine habit into a good environmental deed.

If there is a major event happening somewhere in the world, The Economist will likely dispatch an editorial team to cover it. But on the issue of sustainable consumption, the British global affairs magazine has decided to expand its role from ob[...] Tactics Subscribers Read More...

Entertainment Leads Visitors into the Shops

Sales Promotions, Sales Promotions & More

Color wheel consultations among highlights of this fashion sales event series.

Fashion might not be the most earnest topic to delve into, but that doesn't mean style-related retail events cannot have any depth. A case in point: Alhambra Shopping Centre's Spring Fashion with a Splash of Color, a seasonal category marketing [...] Tactics Subscribers Read More...

This Fast Food Joint Is Now a High-tech Hub

Design Studio, Visual Merchandising

While McDonald’s tinkers with its recipes to offer more healthy choices, one restaurant operator has just re-imagined the on-site experience.

A multi-sensory experience is what Costa Enterprises calls it, and it isn't just referring to the burgers and fries that its McDonald's restaurant serves up to its customers. Last Thursday, it unveiled a redeveloped eatery that will challenge co[...] Tactics Subscribers Read More...

Easter Is Virtually Here

Entertainment, Special Events

Shopping centers use technology to differentiate their holiday special events.

The Easter Bunny hopped into a couple of Vinta shopping centers a few days early, but it isn't the type that customers should bother trying to pet. The Strand at Coolangatta on Australia's Gold Coast and Marketplace Gungahlin in Canberra are the[...] Tactics Subscribers Read More...

Fitness in the Aisles at Sport Chek

Design Studio, Visual Merchandising

Retailer launches new concept sports store focused on women.

Nike called it earlier than any other sports brand: female consumers are more active than ever, and they want retail environments that cater to their needs. Sport Chek is following suit with a brand new store that was conceived for women by wome[...] Tactics Subscribers Read More...