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The Gateway Takes Fun to New Heights

Entertainment, Special Events

Center hosts museum exhibit that allows visitors to experience the thrill of science.
Tanner Stimpson was first to ride the SkyCycle, a bike suspended 15 feet in the air and set on a 30-foot track to bring science to life. The attraction is actually an innovative exhibit that the Discovery Gateway Children's Museum launched at Th[...] Tactics Subscribers Read More...

Shoppers Take Up Mall Escalator Challenge

Entertainment, Special Events

Staff also face off against celebrity team to raise funds for children’s organization.
From the get-go, this mall event was destined to grab the attention of shoppers and move them to act. It was a simple concept that gave grown-up visitors full license to do something many of them had been itching to do: break the rules. Who d[...] Tactics Subscribers Read More...

Do Your Shoppers Wear Happy?

Entertainment, Special Events

This event series is for shoppers who love gaming as much as they do fashion.
Here's one original way to deliver a seasonal campaign: turn it into a game. That's what Pacific Werribee in Australia did over the past five weeks, inviting customers to have some fun experimenting with different pieces of clothing, footwear, a[...] Tactics Subscribers Read More...

It’s Time to Get Crafty

Community Relations, Community Room

This Aussie mall is about to turn itself into a would-be artisan’s dream destination.
The New Year usually spurs us to get back on the fitness program, and likewise spring seems to bring out the handicrafter in us. That urge to get creative will be well served at one Australian mall. It is getting ready to launch a series of 30 a[...] Tactics Subscribers Read More...

Green Matters on Display

Community Room, Sustainability

Mall sets up children’s storytelling hub inside a giant inflatable peach.
A couple of weeks ago, a big inflatable peach popped up in a UK shopping center. It proved to be the perfect venue to host a series of children's events, while drawing visitor's attention to the sustainability cause, just one week before Earth D[...] Tactics Subscribers Read More...

Shoppers Get a Close Look at Wild Animals

Entertainment, Special Events

Expert handlers bring attention-grabbing menagerie to Swansea Mall.
You can almost hear the oohs and aahs that must have come from the crowds that gathered at Swansea Mall last week for two special animal shows. During the school break, Animal Adventures brought shoppers up close with just under a dozen furry an[...] Tactics Subscribers Read More...

Masters of the Arts: Louis Vuitton x Jeff Koons

Design Studio

Da Vinci’s Mona Lisa among works re-mastered for Louis Vuitton’s collection of spring accessories.
Icons on Icons could have been the name of Louis Vuitton’s latest artistic collaboration, but the fashion label simply called it Masters. At the hands of renowned artist Jeff Koons, iconic works from Da Vinci (Mona Lisa), Fragonard (Girl with [...] Tactics Subscribers Read More...

These Are the Faces of Progressive Fashion

Community Relations, Community Room

American designer demonstrates what full commitment to diversity looks like.
Shopping center marketers are no strangers to hosting fashion events that benefit the disabled residents in the communities they serve. But when it comes to developing advertising campaign creative or casting talent for catwalk shows, diversity [...] Tactics Subscribers Read More...

Runners to Get Dashed to Fight Hunger

Charity Partnerships, Community Room

Color run will take participants along a 5km course while motivators spur them on.
If running is partly a mental game, then the keeners who have signed up for the Luton Foodbank 5km Color Run (in Luton, UK) should have no problem finishing their race. At each kilometer they'll get covered with different colors, giving them som[...] Tactics Subscribers Read More...
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