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Activewear Label Wants You off the Couch

Sales Promotions, Sales Promotions & More

London retailer turns consumers’ post-holiday guilt into marketing strategy.
There are barely three short months before spring returns, and that has fashionistas in a tizzy over how to shed those extra holiday pounds and ease into a more revealing wardrobe. It happens every January, and this year Sweatty Betty is ready t[...] Tactics Subscribers Read More...

Want Bounce-Back Shoppers? Feed Them.

Food & Beverage, Sales Promotions & More

Mall partners with its F&B retailers to keep tills ringing past the holidays.
The New Year does come with a certain shopper fatigue, so why not take a chore or two off your mall customers' list? One Canadian center is doing that all month long with an à la carte menu that will keep foodies well fed (without grocery shopp[...] Tactics Subscribers Read More...

The Mall Concierge Just Got Better

Customer Service, Services

Westfield Sydney is planning to introduce two new services.
How would you like to drop off your dry cleaning at your local mall's concierge desk or valet stop, and pick it up the next day or even right after your shopping spree? Rather indulgent, no? Well that service will soon be available at Westfield [...] Tactics Subscribers Read More...

Pyramid Adds Education to Its Leasing Roster

Leasing, Shopping Center Business

F&B is one of the retail categories that lends itself well to innovative concepts.
Bar Rustic by Cafarelli Concepts! recently opened at the Kingston Collection and it brought more than its New England-inspired surf and turf fare, and a lively bar atmosphere to the Massachusetts (USA) mall. It also holds a little gem within its[...] Tactics Subscribers Read More...
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