intu Watford Calls Upon Its Angels
Bella-Rose Stanwix is only four years old, but she's shown resilience in beating cancer—twice. That's probably why more than 1,500 shoppers from intu Watford voted for her to be the UK center's Christmas star of 2016. She'll be there tonight t[...]
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It’s a Food Garden Date
Food & Beverage, Sales Promotions & More
With a name like Garden City, it is not too surprising that this Australian center's marketers are keen on hosting shoppers outdoors. It's late spring in that part of the world, so they've come up with the perfect pop-up event for the season.
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Shoppers Hope to Cash In at Dixie
Sales Promotions & More, Seasonal Giveaways
There are two more weeks to go before shoppers can attempt to get their hands on up $1000 (745 USD) in prize money. Dixie Outlet Mall in Mississauga, Canada, is bringing its Cash Cube interactive contest console back this Black Friday, and it wi[...]
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Who Wants to Play on the Style Spinner?
Sales Promotions & More, Seasonal Giveaways
What can we say? It's a shoppertainment era, so you might as well strive for higher returns on the fun. That's what Manchester Arndale marketers and their advisors at Maynineteen did recently with Style Spinner, the highlight of the center's Fas[...]
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Ivanhoé Cambridge Signs Digital Network Deal
Technology Lab, Technology News
A group of Ivanhoé Cambridge centers are about to get a major technology upgrade. The developer has called on Cineplex Digital Media (CDM) to install, maintain and operate a network of digital displays in 21 of its properties across Canada.
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Mall Café to Offer Drinks and Banking Services
Retailer Roundup, Shopping Center Business
The Americana at Brand will soon have new eateries to add to its tenant roster. One of them is The Pie Hole with its line of savory pies and organic fair-trade coffees. The other is Capital One, as in the bank. Odd? A little, but then again the [...]
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Petit Bateau Is Wooing Families with Music
Loyalty Programs, Retailer Roundup
Petit Bateau will be celebrating its centenary in 2020, and it's a testimony to its ability to remain true to its roots while evolving with the times. Named after a French nursery rhyme, the upscale retailer is known around the world mostly for [...]
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Mirvac Has Launched the Toy-riffic Giveaway
Charity Partnerships, Community Room
Once the holiday season officially gets underway, malls will be battling for shopper business while charities compete for donations. Three Mirvac center teams figured they'd tackle both challenges together this month with one initiative that mix[...]
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How Spooky Are these Mall Performers?
Malls are usually better at delivering treats than tricks during Halloween, but not the UK's Forum Shopping Centre. Its marketing team went all out when it held the deceivingly tamely named Safe Trick or Treating event last Saturday, delivering [...]
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Shoppers Camp Out (sort of) at WEM
Retailer Roundup, Shopping Center Business
Eddie Bauer has a brand new look and location at West Edmonton Mall (WEM). The outdoor gear and clothing outfitter unveiled its new 3,608 sq.ft. digs last week with a Campout Challenge to help shoppers hone their trip packing skills and reacquai[...]
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