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If You’ve Got Them, Flaunt Them

Advertising Creative Design, Design Studio

Gunwharf Quays finds there is no shame in dropping a few brand names.
When did overtly focusing on a shopping center’s merchandise offering become such a marketing faux pas? Sure, promoters do talk about high-profile brands, as well as their services and ‘retailtainment’ amenities, but sometimes you’ve got[...] Tactics Subscribers Read More...

Thanksgiving Is Not for Shopping

Sales Promotions & More, Seasonal Giveaways

Zona Rosa gets a jump on the competition with some creative scheduling.
We know, Orange is the New Black is a TV drama about a New Yorker serving time in a women’s federal prison. What does that have to do with a family friendly mall in Missouri? Absolutely nothing, but the title of the popular show is one of thos[...] Tactics Subscribers Read More...

The Savvy Marketer

Sales Promotions, Sales Promotions & More

Marketing director Sarah Enlow shares her lifestyle and shopping expertise in weekly TV segments shot at Fayette Mall.
If you walked into the lobby of the WTVQ station, you’d think that Sarah Enlow was a full-time news anchor. Her portrait hangs there alongside those of the ABC affiliate’s on-air team members, and for a reason. She’s become somewhat of a c[...] Tactics Subscribers Read More...
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