Eyre Shopping Centre: Pull Up a Seat

Eyre Shopping Centre arranged for visitors to have a cuppa with St. Nick.

Fancy a cuppa with St. Nick? Visitors to Eyre Shopping Centre in Ireland could last year when he welcomed them during Evening Tea with Santa events. Held at 7 p.m. inside Burger King on December 17, 18, 21, and 22, the gatherings cost €10 (11 [...] Tactics Subscribers Read More...

The Big Christmas Takeover

Community Relations, Community Room

Arena Centar and 50 Croatian artists bring smiles to sick children and local elderly residents, thanks to a socially minded anniversary campaign finale.

Arena Centar took the high road last holiday season to cap off its fifth anniversary year with a campaign that proved that social mindfulness could sell, even amidst retail frenzy. Linking commissioned art with leisure, entertainment, and a comm[...] Tactics Subscribers Read More...

GIFTR: Get Social for a Cause

Charity Partnerships, Community Room

GIFTR helps find perfect gift in exchange for social media endorsement.

GIFTR, the online personal gift registry manager, had a proposition for the Galleria's shoppers in West Australia last year: get help finding the perfect gift for everyone on their list in exchange for social media endorsement. For every social [...] Tactics Subscribers Read More...

Adopt-A-Teen Gift Cards Sell Out

Community Room, Fundraisers

Outreach initiative helped to make the holidays brighter for youths in need.

If you want to give yourself an extra marketing challenge, organize a fundraiser during the holiday season. It’s when consumers are in the spirit of giving, but also when they’re most solicited for donations. The Adopt-A-Teen non-profit mana[...] Tactics Subscribers Read More...

SM Supermalls: SM Christmas Bears Of Joy

Charity Partnerships, Community Room

SM Supermalls ran SM Christmas Bears of Joy drive to share some Christmas cheer with underprivileged children.

Shoppers had a chance to share some Christmas cheer with underprivileged children in communities across the Philippines last year when SM Supermalls ran its SM Christmas Bears of Joy drive. From November 6 through December 31, they could buy two[...] Tactics Subscribers Read More...

Box Seats for All

Entertainment, Movie Theatre Premieres and Partnerships

GUM presents classical theater, without the theater.

Putting on a theatrical production during the holiday season is no small task for shopping centers. For many, even hosting a troupe is a stretch given all of the attention and space that retail staples such as Santa sets, gift-wrapping stations [...] Tactics Subscribers Read More...

Castlecourt: Message On Point

Advertising Creative Design, Design Studio

Castlecourt gets consumers to head out to the stores to find a new wardrobe.

This Northern Ireland center and the Ardmore agency know how to collaborate to create a shopping itch that consumers will find difficult not to scratch. The Autumn/Winter 2015 campaign had a very straightforward message for women and families: "[...] Tactics Subscribers Read More...

H&M: The Gift That Gives Back

Charity Partnerships, Community Room

H&M is slowly but surely pulling away with its socially conscious endeavors.

You could say that H&M, GAP and Joe Fresh are in a dead heat when it comes to creating those upbeat, slick and fun holiday ads that become musical interludes during what is a heavy-loaded promotional season. However, H&M is slowly but surely pul[...] Tactics Subscribers Read More...

Slices of Life

Community Relations, Community Room

Morgan Quarter let its shoppers do the storytelling in its MQ Memories documentary series.

Graham Gaskin remembers the childhood he spent in Morgan Quarter as if it were yesterday. From 1933 until 1958, he lived with his family in a three-room apartment on the top floor of one of the Cardiff (UK) shopping center’s two historic Arcad[...] Tactics Subscribers Read More...

Design with Purpose

Décor Themes, Design Studio

Downtown Decorations added a functional design element to the outdoor decor it created for the Promenade at Virginia Gateway.

All artists will tell you that there is intended meaning in their work. Be that as it may, to the average onlooker the meaning isn’t always obvious. The group that designed the outdoor decor for Promenade at Virginia Gateway used more universa[...] Tactics Subscribers Read More...