Ad Reels

Advertising Creative Design, Design Studio

Here are our top picks for holiday commercials from last season.

It’s that time of year again to get inspired to develop your shopping center’s holiday commercials. Here are our top picks from last season. They include creative from different parts of the world and various retail sectors. From the comical[...] Tactics Subscribers Read More...

Eating It Up

Charity Partnerships, Community Room

Artists Karl Unnasch and Jon Taylor delivered another feast for the eyes and community rally point with their “Well-Seasoned Greetings” tree at Downtown Silver Spring.

Holiday trees often serve as mechanisms for retail-based charity fundraisers and drives. The typical strategy is for shopping center marketers to join forces with corporate partners and media outlets. Each group takes on the challenge of decora[...] Tactics Subscribers Read More...

There’s Nothing Like the Real Thing

Advertising Creative Design, Design Studio

The “He Has Arrived” campaign that 900 North Michigan Shops ran last year presented Santa as a businessman at the top of his game.

Not many people would dare tamper with Santa’s traditional look, but a growing number of retailers and shopping centers are risking it and reaping the rewards. Like Canada’s Yorkdale and Mexican department store Palacio de Hierro, which both[...] Tactics Subscribers Read More...

A World of Christmas Warmth

Social Media Campaigns, Technology Lab

Ogilvy & Mather Hong Kong help Shangri-La Hotels and Resorts grow its social media following.

Ogilvy & Mather Hong Kong crafted an elaborate tale last year to help the Shangri-La Hotels and Resorts spread some holiday cheer online. With the goal of growing the upscale hotel chain's Instagram and WeChat following, it created a social camp[...] Tactics Subscribers Read More...

Christmas Six Ways

Advertising Creative Design, Design Studio

Mt. Ommaney lets Santa’s reindeer lead the way in a slick campaign.

Current fashion meets Christmas tradition in Mt Ommaney Centre’s holiday 2015 campaign. The Australian mall told shoppers to be “Free to Christmas Shop Your Way,” and featured six customer archetypes to illustrate its sentiment: Blitzen, D[...] Tactics Subscribers Read More...

Sugared & Spiced

Décor Themes, Design Studio

Anthropologie sets fashionable winter wear against a traditional Victorian village.

These gingerbread house backdrops look good enough to eat, right? That's what Anthropologie's creative team was surely going for when it set its collection of fashionable winter wear against a traditional Victorian village for Holiday 2015. T[...] Tactics Subscribers Read More...

Where Christmas Comes for Christmas

Décor Themes, Design Studio

Myer department store’s crafty tale led shoppers right to its Giftorium, both on-site in Melbourne and online.

An elf, an angel, a reindeer, and a mouse—this little posse captured the imagination of holiday shoppers last year. Sculpted by hand and filmed stop-motion style, one frame at a time, they were the stars of Australian department store Myer’s[...] Tactics Subscribers Read More...

Trotandgo: Get a Move On

Ad Agency News, Design Studio

Trotandgo offers a sleigh outfitted with a scooter that Santa can use to roam around any shopping center to greet customers.

As much as little shoppers like to go see Santa at the mall (or their parents want them to), it's sometimes good to mix things up and surprise visitors with encounters they would not expect. That's what Trotandgo, a Paris-based promotional progr[...] Tactics Subscribers Read More...

Ralph Lauren: Happy Holidays from every Angle

Advertising Creative Design, Design Studio

Ralph Lauren demonstrates a keen eye for creating a 3D world.

Ever played Minecraft? Someone on Ralph Lauren's promotional must have because the holiday animation that the fashion label released demonstrates a keen eye for creating a 3D world that sweeps you away like any good visual story. From a monoc[...] Tactics Subscribers Read More...

Lighting Up The Big Apple

Décor Themes, Design Studio

Brookfield Place New York’s award-winning “Luminaries” installation became the talk of the town with a sensory/digital mashup that fostered human interaction.

Proponents of digital innovation as an enhancer of human interaction would have enjoyed a shopping visit to Brookfield Place New York last holiday season. The newly re-opened upscale Manhattan center’s Luminaries light installation was as much[...] Tactics Subscribers Read More...