Melbourne Central Turns Back the Clock
Technology Lab, Technology News
How would you like to make some lead shot pellets, 19th Century style? It isn't what today's millennial gamers would come up with but they might get into it at Melbourne Central anyway once they find out that it involves virtual reality (VR).
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Who Wants to Play Grocery Store Keeper?
Amenities, Customer Service, Pop-Up Stores
There's a new temporary tenant at Glatt shopping center in Switzerland: a Mini Migros grocery store that's sized and outfitted to give children a place to take charge of one of life's most common tasks. But let's face it, this play area is also [...]
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Social Media Peeps Lead to Meals for Kids
Charity Partnerships, Community Room
Devonshire Mall is trying out a two-pronged initiative to help children in need in its area. The Ontario, Canada, center is asking its shoppers to both visit in person and turn to their social networks to support its cause during Back to School.[...]
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These Students’ Work Life Starts at The Mall
Charity Partnerships, Community Room
The Mall Wood Green and the National Citizen Service (NCS) renewed their partnership earlier this summer to run The Challenge, a vocational program that gave youths ages 15 through 17 a taste of real-life work. More than 60 students from the Har[...]
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Watch Out for Po and Crew this Holiday Season
Well, we could have seen this one coming. DreamWorks Animation is getting set to kick some holiday marketing behind again this year when it brings its DreamPlace to malls across the United States and in the UK. This time the visual theme will be[...]
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Simon Upgrades Style Lovers’ Looks
Advertising Creative Design, Design Studio
While many fashion experts are busy delivering their '90s inspired lists of must-have styles for this upcoming fall, Simon mall teams are all about luxury. The "Discover Lux - Falls' Finest" campaign has hit the Web and it comes in a monochrome [...]
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Broadway Sydney Fills Retail Void with Fusion
Design Studio, Visual Merchandising
They call it a Cinderella dress, but the art installation that Broadway Sydney's marketers commissioned for the Australian center's void isn't about to turn into rags any time soon. The 13ft. high work is actually a giant canvas that displays li[...]
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Marlands Doubles Up Community Efforts
Community Relations, Community Room
The Marlands management team hasn't spent too much time patting itself on the back for 25 years of successful trading. Instead, to celebrate the center's anniversary, they decided to put the spotlight on shoppers and the local community.
At t[...]
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