The Palms Makes Enhanced Mobility a Priority

The New Zealand center has achieved platinum rating for accessibility.

Be. Accessible has some ambitious plans to make New Zealand the most accessible country in the world for people with disabilities, and it's counting on businesses like The Palms Shopping Centre to bring this to fruition. The social change enterp[...] Tactics Subscribers Read More...

Mall Display Garners over $1M in Donations

Community Room, Fundraisers

The Hildreds will once again support the Royal National Lifeboat Institution this year.

There's no shortage of possible celebration themes to choose from in a calendar year, but The Hildreds shopping center is partial to one: Lifeboat Week. The UK mall will mark the occasion by setting up a display that has thus far helped it raise[...] Tactics Subscribers Read More...

Norwalk TS Gives Shoppers Artistic License

Community Relations, Community Room

Customers are invited to contribute to what will become a permanent installation.

There are two ways to deal with potential graffiti problems: sit tight and hope that they won't occur or hand over the paint cans to would-be grafters yourself. Norwalk Town Square has chosen the proactive approach and this coming July 30, it wi[...] Tactics Subscribers Read More...

A Retail Window Tribute to Shakespeare

Design Studio, Visual Merchandising

The Bard serves as inspiration for the Selfridges summer fashion campaign.

To buy, or not to buy, that is always the question that consumers mull over when they stare at a shop window. While it normally would have little to do with the famous "To be, or not to be…" soliloquy from Shakespeare's Hamlet, it will now for[...] Tactics Subscribers Read More...

A Center Picnic Concierge: Whaaat?

Customer Service, Food & Beverage

The Americana at Brand launches a new service to welcome shoppers outdoors.

You know you've landed at an upscale shopping center when you can call on a Parkside Concierge to plan your family's picnic. The Americana at Brand, a Caruso Affiliated property in California, has launched the new summer service that will be ava[...] Tactics Subscribers Read More...

JLL Takes on Tinder in Love Match

Advertising Creative Design, Design Studio, Viral Advertising

Summer campaign hails the virtues of face-to-face romantic encounters.

Swipe right, swipe left. You know—pardon, have heard of—the Tinder match-making app. Well, JLL thinks there's a better way for people to find a mate: go to the mall and meet potential matches in person. One of the properties it manages, T[...] Tactics Subscribers Read More...

Pacific Fair to Get a PR Boost from Vogue

Customer Service

Magazine will lend its highly coveted name to the center’s first fashion fair.

The chances of Pacific Fair's planned re-launch getting lost in the mass of retail news are slim to none. The Australian shopping center will unveil its redeveloped self in high style this coming September 8, when it hosts its first-ever Vogue F[...] Tactics Subscribers Read More...

Malls Turn their Attention to Seniors

Community Relations, Community Room

Oakridge, Castle Plaza among centers recognizing the value of the 55+ set.

Oakridge is one retail destination that can claim to grow with its shoppers. The Canadian upscale mall runs a Senior's Centre (OSC) whose more than 400 members, ages 55 and older, drop in regularly to socialize, take a fitness class, play games,[...] Tactics Subscribers Read More...

Print or Online? The Ad Debate Continues

Technology Lab, Viral Advertising

Stephanie Potter of UK-based Shoppertainment has some tips for retail marketers.

Whether it’s B2B or B2C, every company uses advertising in one way or another to build and develop brand awareness. Print advertising dates back to the early 19^th Century, when Pears Soap used targeted slogans and graphics to attract consumers[...] Tactics Subscribers Read More...

Hyperdome Has One Sweet Decor Theme

Décor Themes, Design Studio

The Candy Academy pop-up is fully operational at the Aussie mall.

After months of planning and a few teasers to generate some word-of-mouth promotion, The Candy Academy is now up and running at Hyperdome shopping center. Launched at a Kid's Club VIP preview evening on June 18, the pop-up destination has the go[...] Tactics Subscribers Read More...