Kiwi Mall Seeks Paper Airplane Geniuses

Bayfair Shopping Centre teams up with the Young Innovator Awards organization.

It doesn't take a rocket scientist to make a paper plane, even a decent one. But to make a truly great one apparently does take superior skills, and school children are getting a chance to test their abilities at New Zealand's Bayfair Shopping C[...] Tactics Subscribers Read More...

K11 Blends Offline & Online for Latest Exhibit

Entertainment, Special Events

Hong Kong mall guides visitors through an art journey that stimulates the senses.

Take the idea of responsive Web design and apply it to a made-for-retail art exhibit, and you'll get K11's Urban Sense. Through May 15, the art-focused mall is hosting the exhibition that offers a close look at Hong Kong's urban environment and [...] Tactics Subscribers Read More...

Bloggers Feast at Farm-to-Table Banquet

Community Room, Sustainability

Celebrity chefs turn Toowong Village’s common area into a dining hall for bloggers and media VIPs.

A banquet table, a three-course meal, and the perfect wine pairings: does that sound like your last mall lunch experience? We didn't think so. It's probably over the top even for business types who regularly take clients out for "liquid lunches.[...] Tactics Subscribers Read More...

Kings Plaza Recycles the Runway

Community Room, Sustainability

New York shopping center among partner venues for Fashion Week Brooklyn.

The dresses that Kings Plaza in New York City intends to present on its stage this upcoming Earth Day (April 22) have no chances of ever being labeled as fast fashion. They're made out of trash, so good luck getting them from the catwalk to reta[...] Tactics Subscribers Read More...

Kids Discover Languages at a Mall Clubhouse

Community Room, Mall Clubs

Short Pump Pals turns kids into curious citizens of the world for a day.

Today's children are often described as being born wired for technology. The same could be said for their adaptability to other languages and cultures. A lot of that comes down to opportunities like the one that Short Pump Town Center provided e[...] Tactics Subscribers Read More...

Instagram Pop-up Gallery is Open at Bluewater

Entertainment, Special Events

Instagram selfies and other winning images form an exhibit made for millennials.

@IGersKent is a community of Instagram fans in Kent, UK, that have been very active recently. Over the past year, it ran monthly themed competitions and has amassed a collection of 1,850 images that represent snippets of its members' lives. The [...] Tactics Subscribers Read More...

Style Secrets Unveiled at UCM

Social Media Campaigns, Technology Lab

Fashion influencers share their top tips in the Ontario center’s online video series.

Social influencers are weighing in on what trends are hot this spring and how everyday consumers can replicate them by shopping at Upper Canada Mall (UCM). But while those consumers might see them merely as style experts, the center sees them as[...] Tactics Subscribers Read More...

The Arts Initiative Lives at the Fashion Outlets

Community Relations, Community Room

Public art from nationally and internationally recognized artists is exhibited at the mall.

Arthur Weiner has never believed that mall art meant B-grade art. In fact, the chair of AWE Talisman has been a proponent of exactly the opposite and founded The Arts Initiative to prove his point. "The Arts Initiative hopes to bring change t[...] Tactics Subscribers Read More...

Renamed Waverley Mall Opens in Scotland

Development News, Shopping Center Business

Edinburgh shopping center unveils digital service for daily train commuters.

Catalyst Capital put in £4 million (5.64 million USD) and 18 months of work to turn its now defunct Princess Mall into what it hopes will become a destination retail hub in the heart of Edinburgh, Scotland: Waverley Mall. The developer is banki[...] Tactics Subscribers Read More...

Get Inside the Digital Art Loop

Entertainment, Special Events

Melbourne Central offers a different take on mall-based cultural entertainment.

If you're developing a special event calendar for a shopping mall, chances are much of your planning will center on live performances, be they music acts, dance shows or children's plays. The management team at Melbourne Central, though, is figh[...] Tactics Subscribers Read More...