London Mall Carves Reading Nooks in Trees
Community Relations, Community Room
At the start of a new fashion season, the question that malls tend to ask their shoppers most is, "What are you wearing?" At Liverpool One, though, the question on everyone's mind these days is, "What are you reading?" The London, UK, center is [...]
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Dixie Steps Out for a Wild Marketing Ride
Sales Promotions, Sales Promotions & More
The Dixie Outlet Mall's promotional team got its own branded truck and it's taken it to the streets of five municipalities of the Greater Toronto Area to present its latest footwear collections. With its fashion jungle graphics, the Wild for Sho[...]
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Now Here’s an Event for an Upscale Center
How's your foot-eye coordination? We know it's a bit of an odd thing to think about, but you'd get it if you were playing on the snookball field that The Beach has set up. In classic Dubai fashion, the center is presenting somewhat familiar ente[...]
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Center Draws Green-Thumbed Shoppers
Community Room, Sustainability
Home cooks living in Summerville, USA, have two ways of getting fresh herbs: they can buy them at the grocery store or grow their own at Assembly Row. To celebrate May Day, the center will unveil its community garden and launch a monthly Assembl[...]
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Kids to Give Rubbish Bins A New Look
Community Room, Sustainability
The Mall Wood Green has a plan to make kids and young teenagers care more about protecting their environment. To do it, the UK center is focusing on trash and asking local students to help redesign its collection bins. It won't make the waste di[...]
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H&M Swaps 30% Discounts for Old Garments
Community Room, Sustainability
Fast-fashion giant H&M is putting its money where its proverbial mouth is during its World Recycle Week. The retailer has dedicated an entire section of its U.S. website to the sustainability movement, and it promises to foot a 30-percent discou[...]
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This Mall’s Food Market Could Be the Future
Food & Beverage, Sales Promotions & More
Boxpark in East London, UK, has just taken a page from the food marketing book and it's applying one of its primary principles: a good name goes a long way. Until Sunday, the pop-up mall is hosting a Superfoodmarket on The Green. This is a fresh[...]
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Highland Park Village Hosts Private Fair
Retailer Roundup, Shopping Center Business
It's been a while since Stella McCartney last visited Texas. Last week, the British fashion designer was back and at Highland Park Village, where she opened a store in 2011. The upscale Dallas shopping center welcomed her with her very own priva[...]
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Eglinton Square Delivers Feel-Good Campaign
Loyalty Programs, Sales Promotions & More
If it's the little things that count, then Eglinton Square could be on its way to fostering that elusive shopper loyalty. The Toronto, Canada, mall recently held a #DayMade event over two Saturday afternoons to provide brief but enjoyable interl[...]
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