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Chatswood Chase Unveils Fashion Showcase

Catwalk Shows, Style Lounge

TV presenter Melissa Doyle stepped in to host the Aussie center’s VIP cocktail party.
The global "buy local" movement has focused a lot of attention on the benefits of sourcing food and certain manufactured goods locally, but it's expanded beyond that. Now retail destinations such as Chatswood Chase are celebrating their local fa[...] Tactics Subscribers Read More...

V-Day Flipbooks Starring Mall Shoppers

Sales Promotions & More, Seasonal Giveaways

Digital photos turn into 60-page booklets you can flip through to animate.
With the bridal season now well underway, we thought we'd share one of the best love-focused ideas to come out of shopping centers this past Valentine's Day. Phoenix-Center, Allee-Center Remscheid and other German malls from ECE Projekmanagement[...] Tactics Subscribers Read More...

Shopping at Broadway Sydney Is Virtually Trippy

Apps, Technology Lab

New “Mix It Up” app gives new dimension to Sydney center’s retail experience.
You can tell shoppers about your new stores and eateries, or you can show them. We don't need to tell you which option might be most effective in this Digital Era. Broadway Sydney's Justine Saltmarsh is all for making a visual impact, and the ma[...] Tactics Subscribers Read More...

Rescue Dogs Find Homes at BTC

Charity Partnerships, Community Room

“Death row” dogs get one last chance to escape euthanasia at Botany Town Centre.
It's easy to fall in love with a puppy. The fascination wears off, though, after months or mere weeks of feeding the growing puppy, walking it, training it, and picking up after it, pushing some dog owners to abandon their pets at shelters. Many[...] Tactics Subscribers Read More...

Mall of America Hires Kid Reporter

Celebrity Appearances, Entertainment

Ryan shows potential and poise as he interviews a famous actress.
Reporter Ryan has just wrapped up an exclusive interview with movie star Kate Hudson. Not bad for a young newshound. Actually, we should really call him Ryan The Kid Reporter. That's his official title and he's been chosen as the Mall of America[...] Tactics Subscribers Read More...

Bagpuss Draws Kids In at the Hildreds

Décor Themes, Design Studio

Center manager Steve Andrews celebrated Easter in animatronic fashion.
Here he goes again. Steve Andrews, the manager at the Hildreds Shopping Centre, likes to surprise his customers with arresting and original theme decor, and his latest one came this past Easter. Instead of focusing on the Easter Bunny and his eg[...] Tactics Subscribers Read More...

Oakridge Brings van Gogh to the Masses

Décor Themes, Design Studio

Campaign based on exhibit from Van Gogh Museum Edition Collection on Tour.
Oakridge Centre (Oakridge) re-positioned its brand at the intersection of art, fashion and retail a few months ago. The first reveal was a visual campaign developed in partnership with the National Gallery of Canada. Now the upscale Vancouver ma[...] Tactics Subscribers Read More...

Westfield Shoppers Help Create Upcycle Art

Community Room, Sustainability

Westfield Horton Plaza’s customers are turning plastic into a collaborative public work.
Have you ever heard of plarn? It's a way to creatively reuse plastic bags by turning them into yarn to make craft projects like little coin purses, bracelets, wall art, and baskets. If you're already thinking of green mall workshops, then you're[...] Tactics Subscribers Read More...

QVB Reveals Its Latest Sydney Style Icon

Fashion Blogs, Style Lounge

Actress Miranda Otto lends her star power to the center’s fall/winter campaign.
Celebrity endorsements are supposed to have lost some of their marketing power in this era of social media, Joe Average blogging, and peer counseling. We beg to differ. Consumers might not be willing to blindly follow a celebrity's advice anymor[...] Tactics Subscribers Read More...

Omega Turns Back Time at GUM Center

Design Studio, Visual Merchandising

Watch brand takes over mall’s corridor with pieces dating back to the early 1900s.
You can tell a lot about the condition of women in any given era by the fashion of the times. According to luxury brand Omega, the same goes for timepieces. Until March 29, it is taking shoppers down memory lane at the GUM center in Moscow, Russ[...] Tactics Subscribers Read More...
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