The Hub Hornby Has a Green Christmas

Image credits: The Hub Hornby

New Zealand center’s Santa has a sustainable agenda.

While he visits The Hub Hornby for the Christmas season, Santa has a statement to make: he's going green. It began with his arrival to the center. Rather than taking flight with his reindeer, he took a ride in a fuel-efficient BMW i3 hybrid. [...] Tactics Subscribers Read More...

GoldieBlox Doubles Down on Girl Power

Technology Lab, Viral Advertising

Video highlights female role models from 5 to 82.

Toy company GoldieBlox has been big on girl power since its launch in 2012. It's new campaign takes that a step further. Fast-Forward Girls 2015 not only celebrates the real role models paving the way for today's young girls, it also celebrates [...] Tactics Subscribers Read More...

Text Santa is Well Underway at intu Potteries

Charity Partnerships, Community Room

Image credits: intu Potteries

Center supports national campaign to raise funds for kids and others in need.

This Christmas, intu Potteries is sure to wind up on Santa's "nice" list, as the center takes part in ITV's nationwide Text Santa campaign. In doing so, it's helping to fund nurses for those dealing with cancer, grant wishes to children with lif[...] Tactics Subscribers Read More...

The Shortest Day Comes to CF Pacific Centre

Entertainment, Special Events

Short film festival gives shoppers a break on one of the busiest shopping days of the year.

For many of us, December 22 passes in a blur of pre-Christmas chaos. The Winter Solstice may have the fewest daylight hours of the year in the Northern Hemisphere, but that doesn't cut down our lengthy to-do lists. But for those who are willing [...] Tactics Subscribers Read More...

Sydney Malls Give Co-op Marketing a Go

Sales Promotions, Sales Promotions & More

Mirvac Retail is out to make two of its shopping centers top destinations for travelers wanting a memorable but affordable Sydney experience.

Each year, some 12 million tourists pour into Darling Harbour. They come to the Sydney, Australia, hub to take in the waterfront views, eat and enjoy the local entertainment. If the partners behind the new Hello Sydney tourism program have their[...] Tactics Subscribers Read More...

JLL Positions its Centers as Holiday Hotspots

Entertainment, Special Events

Thirty participating centers aim to make themselves the place to be this holiday season.

If there's one thing every shopping center has on its Christmas wishlist, it's to be the place to go for holiday shoppers - the first spot on shoppers' minds when they think of a one-stop shop for gifts, fashion and holiday cheer. JLL-managed ce[...] Tactics Subscribers Read More...

Potsdamer Platz Brings the Alps to Berlin

Entertainment, Special Events

Many of these attractions are located outside, but surely some of the district’s 2.7 million annual holiday visitors will find a reason to step inside the Arcades to shop.

Come January, new Ice Stars will be crowned at Germany’s Potsdamer Platz. The amateur Ice Skating Talent 2016 competition will be one of the high points of Winter World, a multi-faceted holiday experience that the Berlin business, shopping and[...] Tactics Subscribers Read More...

Mall Websites are a Vital Tool for Black Friday Shoppers

Marketing Research, Shopping Center Business

Image credits: PlaceWise Media

The first PlaceWise Black Friday Shopper Traffic Index offers insights into the mobile habits of mall shoppers.

The Black Friday dust has settled for another year. While we look forward to the few shopping weeks left before Christmas, we also have the opportunity to look back at the lessons we can take from the biggest shopping day of the year. PlaceWise [...] Tactics Subscribers Read More...

#ChainOfBetters Proves How Powerful Sending Money Can Be

Charity Partnerships, Community Room

Western Union puts its money behind its message.

Western Union has a brand message that's easy to get behind: sending money helps people. A parent sends money to their child to help them through their final weeks away at school. Someone sends money across the country to help a friend in a tigh[...] Tactics Subscribers Read More...

Square One Reaches for New Sales Heights

Shopping Center Business

Image credits: Square One

New productivity milestone places it among the top centers in Canada.

Square One shopping center has something to celebrate as it heads into the holidays: it has achieved a sales milestone of $975 (US $730) per square foot. It's aiming for an even thousand by the end of the year, and it's on track to hit that goal[...] Tactics Subscribers Read More...