Why App Sign-up Numbers Don’t Mean Much

Apps, Technology Lab

According to Appboy’s recent research, the real key indicator to focus on is consumers’ early and sustained engagement with your mobile app.

Companies used to consider themselves social media leaders if they had a higher number of Facebook fans and Twitter followers than the competition. We all know better by now. Well, counting heads isn’t that much more useful in the consumer app[...] Tactics Subscribers Read More...

Surprising and Delighting Shoppers is the Key to a Happy Holiday

Marketing Research, Shopping Center Business

LoyaltyOne survey finds that while shoppers love surprises, they aren’t getting them from brands nearly as much as they’d like.

Want to make the holiday shopping experience memorable? According to at least one survey, all you need to do is surprise and delight your shoppers. Through November, LoyaltyOne surveyed 1,188 Canadians to see just how thoroughly a good "Surpr[...] Tactics Subscribers Read More...

Purina Returns to Millennial Favorite, Puppyhood

Technology Lab, Viral Advertising

BuzzFeed gets to the heart of a matter of importance to Purina’s Millennial audience: how to approach adulthood.

Ever wonder how things went for little Chloe and her owner, Max, after Purina's first Puppyhood video? The saga continued briefly on one of Purina's YouTube channels, but this month it's back with its original partners at BuzzFeed for a very spe[...] Tactics Subscribers Read More...

Noosa Civic Works to #KeepNoosaBeautiful

Community Room, Sustainability

Image credits: Noosa Civic

Photo competition encourages shoppers to think about the consequences of plastic bag waste.

Plastic bag bans are popping up in new cities all the time, but that hasn't yet made much of a dent in the 3.7 billion bags that wind up in landfills every year in Australia alone. That's a staggering number, and it has a staggering environmenta[...] Tactics Subscribers Read More...

Robina Town Centre Merges Christmas Traditions Old and New

Décor Themes, Design Studio

Image credits: Robina Town Centre

With more shoppers pushing back against tech-heavy holiday attractions, Robina Town Centre’s updates strike a good balance for shoppers young and old.

Kids don't have to pull out their smart phones to send a selfie - or rather, an "elfie" to Santa at Robina Town Centre this Christmas. Instead, the center is catering to tech-savvy youngsters with a state-of-the-art Elfie to Santa machine. It[...] Tactics Subscribers Read More...

Soap & Glory Hosts Live Acts in Shop Windows

Live Demonstrations, Sales Promotions & More

Shoppers in several UK malls are invited to take in holiday beauty shows and then step behind the stage glass to get mini-makeovers.

If you can turn a dreary mall corridor into a minimalist art gallery, then why wouldn’t you host a live act in a shop’s Christmas window? It’s about disrupting the marketing order and making a brand statement through the theater of retail.[...] Tactics Subscribers Read More...

The Broadwalk Puts Carnival Spin on Holidays

Entertainment, Special Events

Edgeware shopping center stands by traditional Christmas figures and rituals, but freshens them up for marketing savvy customers.

Angela Brooks isn’t getting caught up in the “damned if you do, damned if you don’t” trap of holiday retail programming. The center manager at The Broadwalk Centre in Edgeware, UK, is playing it safe this year by observing the yuletide t[...] Tactics Subscribers Read More...

Roosevelt Field Indulges in a Holiday Fantasy

Sales Promotions & More

Image credits: PRNewsFoto/Simon

Neiman Marcus’s Fantasy Gifts bring their aspirational holiday shopping to the mall.

Santa's making his list and checking it twice, but no matter how nice you've been, you probably aren't getting a trip to the edge of space for Christmas. But what if you could? That is, more or less, the concept behind Neiman Marcus's Fan[...] Tactics Subscribers Read More...

A Mall Opens Virtually on Xbox One

Technology Lab, Technology News

All you need to try clothes on in this mall’s changing rooms is a TV set and a gaming console. Could this latest mashup be the future of retailtainment?

The news of yet another mall opening its doors online might have fallen on deaf ears yesterday in the brick-and-mortar world. This is, after all, the holiday season, when shopping centers vie for record traffic while their tenants enjoy operatin[...] Tactics Subscribers Read More...

Stayz, Westfield Offer $1 Shopping Sleepover

Sales Promotions & More, Seasonal Giveaways

Accommodation for four in the middle of the Bondi Junction mall awaits the family that will be quick enough to snap up the holiday rental.

Travelers searching through Stayz.com.au with plans of booking a quick getaway this month will likely do a double-take when they land on the vacation website’s Christmas Shopping Sleepover offer. A nightly rate of just $1 for a package compris[...] Tactics Subscribers Read More...