Stockland Shellharbour Gets an Illustrated Lust List

Advertising Creative Design, Design Studio

Image credits: Stockland Shellharbour

Artist Sally Spratt creates original series for the center’s Spring/Summer campaign.

With summer on its way, Stockland Shellharbour has taken the opportunity to add a little sparkle to its Spring/Summer 2015 campaign. To inspire shoppers in their search to find and define their own summer style, the center has collaborated with [...] Tactics Subscribers Read More...

MAPIC Announces Crowdsourced Sessions

Shopping Center Business

Image credits: MAPIC

Voters choose sessions on shopping center and high street innovation.

Though MAPIC is less than a month away, the conference's team has just now finalized two of its session topics and speakers. It might seem a little last minute, but that's because MAPIC has begun relying on the wisdom of the crowd. The confer[...] Read More...

The Bay Centre Spooks Shoppers

Décor Themes, Design Studio

Image credits: The Bay Centre

Local tourism initiative turns center windows into nightmares.

With Christmas drawing near, it's almost time for street-front windows to be full of festive things: winter wonderlands, piles of presents, and spooky, scary ghosts. Well, that last one might only be around for the next week. As part of its [...] Tactics Subscribers Read More...

Target Helps Kids Get Active and Save Lives

Charity Partnerships, Technology Lab, Technology News

Partnership with UNICEF leads to unique wearable tech for kids.

Wearable technology is still in its infancy, so it's no surprise when a company comes out with a new toy that's less than entirely useful. Take DrumPants, for example: pants that are also drums (or are they drums that are also pants?). But Ta[...] Tactics Subscribers Read More...

Eco-Safe Digester Eats Food Court Waste

Property Management, Shopping Center Business, Sustainability

Advertorial Feature: Shopping centers can improve their operational and environmental impact by using data-driven, food waste disposal solution.

Due to the complex nature of mall operations, shopping center owners face a number of challenges when trying to make their properties more efficient while adhering to their CSR mandates. Since tenants command much of the mall’s operational nee[...] Tactics Subscribers Read More...

Westfield Hornsby Hooks Into CommBank’s New Loyalty App

Loyalty Programs, Sales Promotions & More

Image credits: Commonwealth Bank

CommBank Offers provides tailored deals to Westfield shoppers for a three-month trial.

Throughout the lead up to Christmas, some Westfield Hornsby visitors will have a chance to get a little extra out of their shopping trips. Scentre Group, Westfield's spin off for the Australia and New Zealand regions, is working with Commonwealt[...] Tactics Subscribers Read More...

Outlet Collection Brings New Opportunities to Winnipeg

Development News, Shopping Center Business

Image credits: Ivanhoé Cambridge

The collection will be an iconic piece of a larger mixed-use development.

Late last month, Ivanhoé Cambridge officially broke ground on an exciting new project: Outlet Collection Winnipeg. It's the developer's second pure outlet center, and the province of Manitoba's first. “Not only are we bringing a new and e[...] Tactics Subscribers Read More...

MAPIC 2015 Explores the US Retail Landscape

Shopping Center Business

Image credits: S. d'HALLOY / IMAGE & CO

Three day conference brings together the world’s top retailers, property developers and professionals.

MAPIC is just around the corner. The premiere event for the international retail property market takes place from 18-20 November at Palais des Festivals, Cannes, France. More than 2,300 developers and shopping center owners will be showcasing[...] Read More...

Bayfair Takes Flight

Technology Lab, Technology News

The center’s Spring/Summer campaign employs 3D Holocube technology.

Last month, New Zealand's Bayfair Shopping Centre trialed a new technology it hopes to get much more use out of in the future: 3D holograms. The center took the chance to debut the technology in New Zealand, in what it believes is a first-to-[...] Tactics Subscribers Read More...

Dove Fights For Social Media Self-Esteem

Social Media Campaigns, Technology Lab

#NoLikesNeeded asks the world to give girls a better measure of self-worth.

If you're on Facebook or Instagram, you probably know the agony of putting up a photo and getting no Likes - or the ecstasy of seeing those Likes flood in. Even social media users who've had years to build their own self-esteem fall into that tr[...] Tactics Subscribers Read More...