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Buttercrane Adopts Unique Sensory Zone

Customer Service, Special Needs

Buttercrane shopping center invests in a quiet, carefully-appointed space for families dealing with sensory overload.
For children and families dealing with Sensory Processing Disorder (SPD) or autism spectrum disorders, shopping center outings can be an overwhelming experience. What might seem like a mellow environment to some can be a sensory overload to othe[...] Tactics Subscribers Read More...

Wild West Club for Kids Opens at Bower Place

Community Room, Mall Clubs

Canadian center embraces its Red Deer, Alberta, roots with a new themed club for children ages seven through 14.
LEGO bricks did not exist in the Old West, but children don’t tend to get hung up on details like that. Late last month, they happily participated in a LEGO-themed launch for the new Wild West Club for Kids at Canada’s Bower Place. Over the [...] Tactics Subscribers Read More...

Aldo Co-hosts Walkathon for HIV/AIDS

Community Room, Fundraisers

The footwear and accessories brand creator and operator joins the Farha Foundation to rally the community in support of the cause.
Montrealers are always up for anything that mixes arts and culture with massive outdoor public gatherings. The Aldo Group (Aldo) and the Farha Foundation paired up to give them more of what they loved yesterday with the 23rd edition of Ça March[...] Tactics Subscribers Read More...

Large-Scale Retail Laboratory Opens in Shanghai

Technology Lab, Technology News

Image credits: The Fung Group

The Fung Group’s Explorium allows brands to analyze their interactions with shoppers in real time.
Adopting new retail technology often feels like something of an experiment, but perhaps nowhere so much as Explorium, a retail laboratory that has just been unveiled in Shanghai. Created by the Fung Group, a Hong Kong-based company with retail o[...] Tactics Subscribers Read More...

GGP Taps Barefoot Blonde For Fall Fashion Guide

Fashion Blogs, Style Lounge

Fashion and family blogger Amber Fillerup helps GGP shoppers solve their fall fashion needs.
Sweater weather is here, and our lattes are full of pumpkin spice. It's time for fall fashion, and GGP is ready for it. The company recently rolled out its 2015 fall style guide with the help of Barefoot Blonde, style blogger Amber Fillerup. [...] Tactics Subscribers Read More...

BOMA BEST Platinum for Eglinton Square

Community Room, Sustainability

The Toronto center is the latest among Bentall Kennedy-managed properties to reach the highest Canadian industry standard for sustainability.
The Bentall Kennedy (Canada) LP team in charge of managing Eglinton Square is feeling particularly good about its work these days. After more than three years of focused efforts, the Toronto shopping center has received the Building Owners and M[...] Tactics Subscribers Read More...

SouthBay Pavilion Gets Kids and Teens Reading

Community Relations, Community Room

California shopping center marks World Literacy Day with a special event that built on last year’s inaugural book-focused gathering.
Long Beach, California, is a hotbed of tourism. It’s also one of the ten most illiterate cities in America. In nearby Carson, SouthBay Pavilion is doing what it can to help turn things around in the region. Earlier this month, the shopping cen[...] Tactics Subscribers Read More...

Equality Leads Fall Campaign at Lane Bryant

Advertising Creative Design, Design Studio

#PlusIsEqual campaign focuses on fashion equality while promoting the brand’s Fall ’15 collection.
There's no call to action like a call for equality, and that's just what Lane Bryant has created for its fall fashion campaign. With the tagline 'Plus is Equal,' the campaign calls for equality in media representation for women sizes 14 to 34 wh[...] Tactics Subscribers Read More...

Retail Data Breaches: Is Your Mall at Risk?

Technology Lab, Technology News

If you don’t yet have a CISO on your team, it’s time to add one. That’s one of the tips that Experian’s Michael Bruemmer shared with Tactics.
Cybercrime costs the global economy up to $500 billion annually, and half of online adults have been the victims of it over the past year in America alone. Those are staggering numbers coming out of the Cybercrime Center, a special business unit[...] Tactics Subscribers Read More...

Starwood Retail Launches Wide-Reaching Rewards Program

Loyalty Programs, Sales Promotions & More

Oh, So Simple Rewards will offer shoppers cash-like rewards for shopping at any retailer in Starwood Retailer Partners’ shopping centers.
Mall-wide rewards programs are one of marketing's white whales. Getting dozens of disparate retailers on board with any single scheme is a monumental challenge, particularly when many have successful loyalty programs of their own. Chicago-bas[...] Tactics Subscribers Read More...
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