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Apps, Technology Lab

Harmony Internet helps Broadway Shopping Centre create some AR holiday magic

Mall shoppers rarely need directional signage to find Santa during the holidays. His grotto is usually smack in the middle of the common area. But that doesn’t mean it’s necessarily pointless to lead them there. Take Broadway Shopping Centre[...] Tactics Subscribers Read More...

Hanging out at the Skype Shack

Community Room, Fundraisers

Overgate’s Skype Shack provides high-tech experience for the visiting children

Overgate reinvented a Christmas ritual in Dundee, UK, last year. Instead of a familiar grotto, the shopping center erected a Skype Shack where visiting children and a couple of friendly elves could communicate with Santa via mobile devices and S[...] Tactics Subscribers Read More...

A Priceless Gift

Charity Partnerships, Community Room

Colombian sister malls join forces with their shoppers to grant local children’s wish for an education

Any given month, a mall somewhere in Colombia is raffling off luxury prizes. It’s become somewhat of a tradition, but two Parque centers in Bogota chose to do something different last holiday season. With growing social disparities, increasing[...] Tactics Subscribers Read More...

Glatt Offers Shoppers a Brand New Perspective

Décor Themes, Design Studio

Glatt displays aerial photographs of the center’s location and its surrounding areas

An exhibit at Glatt is giving visitors a bird’s eye view of the Swiss shopping center’s location and surrounding region. The installation consists of aerial photographs taken on a 1:1,500 scale and displayed on three floor plans spanning ove[...] Tactics Subscribers Read More...

Decor Illusion Draws Crowds

Décor Themes, Design Studio

Metropolis at Metrotown uses shoppers’ social media fixation to make its on-site experience more engaging and interactive

Metropolis at Metrotown has managed to create huge lineups in its center court by inviting shoppers to experience something that isn't quite there. The 60-second act is happening inside the Canadian center's Lightroom. Open to the public sinc[...] Tactics Subscribers Read More...

UNICO Champions Homeless Seniors Cause

Charity Partnerships, Community Room

Colombian outlet center hosted a 98-hour radiothon to raise awareness and collect donations for a local shelter

As the world’s population ages, concerns over the plight of seniors in need is growing, particularly in urban areas. Getting old with little means is tough enough, so just imagine adding homelessness and all the issues that come with it—from[...] Tactics Subscribers Read More...

The Piggyback Grotto

Décor Themes, Design Studio

intu Trafford Centre makes a lucrative deal with The Snowman and The Snowdog partnership

Exclusives are good for business during the holidays. With so many shopping centers competing on the same emotive elements—Santa, reindeer, cheeky elves, twinkling lights—the best way to get ahead is to be different. That's how intu Trafford[...] Tactics Subscribers Read More...

Broadway Christmas Crusader Campaign Focuses on Shopping Pain Points

Customer Service, Services

Australian center’s responsive holiday plan involves people and reindeer characters, not just tech

If you don’t want to hear the answer, don’t ask the question. It’s a pretty simple yet effective rule to follow in marketing. Well Broadway shopping center’s management team did survey consumers, and then built its 2014 Christmas Crusade[...] Tactics Subscribers Read More...

Place Ste-Foy’s Three-Punch Hit

Décor Themes, Design Studio

Canadian mall stretches its holiday marketing investment and reach with consistent story-branding line and multi-year creative series

One creative investment, three years of return and counting. That pretty much sums up the strategy that Canada’s Place Ste-Foy and Orangetango have implemented over the past holiday seasons. Back in 2012, the Quebec City mall commissioned l[...] Tactics Subscribers Read More...

Have You Planned Your #Unselfie Campaign Yet?

Community Relations, Community Room

#GivingTuesday is gaining popularity for all the good reasons

Black Friday and Cyber Monday are firmly set on retailers and shopping centers' annual holiday calendars, but another day of the week is gaining popularity: #GivingTuesday. Slated for the first Tuesday of December, it marks a time when individua[...] Tactics Subscribers Read More...

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