Avaricum Now Open in the Heart of Bourges

Development News, Shopping Center Business

Development an example of the viable convergence of urban, architectural, commercial, and environmental interests.

The word "Avaricum" harks back to a time when the ancient fortified town of Gaul was the field of fierce battles between the Roman legions and resisting Gauls. Today, Avaricum still refers to a hub of activity in what is now Bourges, France, but[...] Tactics Subscribers Read More...

UCM, Town of Newmarket Welcome Summer with Partnership

Pop-Up Stores, Shopping Center Business

Public/private deal sees a recreation information center pop up at the Ontario mall.

Fashion and food seem to inspire the greatest number of ephemeral stores, but not at Upper Canada Mall (UCM). The Ontario center just hosted a month-long Recreation Pop Up Shop in partnership with the Town of Newmarket to get local families prep[...] Tactics Subscribers Read More...

Santana Row Takes Its Fashions Poolside

Catwalk Shows, Style Lounge

Fashion show highlights center’s residential offer while raising funds for Pets in Need.

The sun was shining last month when models took to the great outdoors for Santana Row's annual Poolside Summer Fashion Shows. There isn't a pool tucked away amid the center's retailers—instead, the show comes to one of the residential offeri[...] Tactics Subscribers Read More...

IKEA MEGA Malls Still Bank on TV Advertising

Advertising Creative Design, Design Studio

IKEA Centres Russia uses both a lease-integrated fee and project-based tenant investments to fund its marketing.

You won’t find a lot of shopping center marketers who invest the lion’s share of their promotional budgets on TV commercials, at least not in the West. There, the medium is considered by most to be too expensive and the viewing audience too [...] Tactics Subscribers Read More...

Pop-Up Plan Opens Doors for Homeless of Melbourne

Charity Partnerships, Community Room

Melbourne Central charity shop reaches out to locals experiencing homelessness.

Homeless of Melbourne had a simple idea to do good in its community this year: the organization wanted to open a pop-up shop that would help the homeless. Shoppers would be able to support other Melburnians by buying first-hand, locally designed[...] Tactics Subscribers Read More...