Marketing Segmentation: Be Careful…And Sensitive

Age, sex, occupation—are you really still relying on that to profile your shoppers? That type of over-simplified segmentation might actually steer you in the wrong direction.

Differentiation is an important concept in marketing. So too are segmentation and categorization. However, each can have a limited and, in some instances, limiting role to play. Like most things, the initial principles and applications are being[...] Tactics Subscribers Read More...

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