Pre-roll ads will give you the best value, but programmatic direct offers the best viewability rate.

Canadian upscale center spend $100,000-plus budget on brand spruce up to attract young professionals as it completes a $380 million renovation.

Orange Tango works its magic to give a mall a sporty edge, and a ski hill a little style.

“Into the Woods” is the theme of choice, and the UK retailer weaves it through every facet of its holiday fashion campaign.

SocialCentiv’s Bernard Perrinne shares his four top tips for making progress on social networks.

Yes, Pinterest now let’s you pin more than images and links; you can also access apps and download them to your iOS device without leaving the platform.

Retailer’s iLab and T1Visions turn simple furniture into powerful POS station where shoppers can browse products and will one day complete transactions.

Shoppers launched at four U.S. properties, giving shoppers access to free Wi-Fi and retail perks through text messaging, and malls more big data to inform their marketing strategies.

José Carreras shows up to sing for CentrO customers in digital flash-mob performance, as part of a campaign that raised nearly $110 million.

Ten minutes is all that potential associates have to make an impression on the retailers who set up shop at the Avaricum center.