Target Pushes Product Subscription Service

Customer Service

Shoppers can sign up to have household essentials delivered to their homes based on their needs, be it quarterly or as often as every four weeks.

Target is closing the books on its failed Canadian experiment, and that’s good news for American customers who will be getting even more attention. One of the department store’s loyalty-building initiatives at home is a subscription service [...] Tactics Subscribers Read More...

Dating Is the New Starbucks Marketing Angle

Social Media Campaigns, Technology Lab

Seattle-based coffeehouse giant teams up with Match.com to serve up more than liquid comfort on location and online for Valentine’s Day.

Starbucks has made its fortune selling “liquid comfort” to go with its wide range of java and tea concoctions. It is now offering comfort of another kind: the perfect place for a first date. The Seattle-based retailer recently used the �[...] Tactics Subscribers Read More...

Mirrabooka Square Sends Shoppers to their Kitchens

Food & Beverage, Sales Promotions & More

New highly branded program includes food vendor promotions, and monthly contest to find and celebrate everyday Homemade Heroes.

Why eat takeout when you can cook something tasty quickly at home? It seems like a strange habit for a shopping center to advocate, but Mirrabooka Square is doing it. The Australian center houses 18 food court eateries and yet it developed Homem[...] Tactics Subscribers Read More...

Shoppers Play Cupid at the Marlands

Entertainment, Special Events

Giant heart balloon filled with prizes ranging from jewellery and chocolate to free coffee and center-wide vouchers was hung up to test players’ precision.

Lonely souls normally rely on Cupid’s archery skills to get what their heart desires, but not at The Marlands. The Southampton, UK, center’s shoppers took matters into their own hands this past Valentine’s Day weekend as they aimed a golde[...] Tactics Subscribers Read More...

Carrousel Du Louvre Rings In the Year of the Sheep

Entertainment, Special Events

French center goes beyond folklore with retrospective photo exhibit to celebrate the Lunar New Year.

Lion dances and dragon parades have become as synonymous with Lunar New Year as Santa is with Christmas. Yet such celebrations only offer a narrow window to contemporary Chinese culture. This past February, visitors at the Carrousel du Louvre in[...] Tactics Subscribers Read More...

Karrinyup Embraces Beach Culture for Summer Event

Catwalk Shows, Style Lounge

A parade of male and female hardbodies turns streets into catwalks and leads local residents to Scarborough Beach for a close look at the season’s new swimwear and cruise fashion lines, and a little entertainment.

When Sports Illustrated posted a video series on the making of its 2015 swimsuit edition on YouTube, it barely got 2,000 views, for two episodes. Perhaps a sign that beautiful ladies in bikinis aren’t the marketing draw they once were? Not if [...] Tactics Subscribers Read More...

Manchester Arndale Lays Out Its Retail Plan

Retailer Roundup, Shopping Center Business

X-Factor star Rylan Clark added a touch of glam to event that was meant to inform retailers and get them on board to support the UK center’s yearlong marketing and PR program.

Manchester Arndale pulled out all the stops to increase its chances of packing the house at its recent event. The UK shopping center brought in celebrity presenter Rylan Clark of X-Factor fame to act as emcee. His task wasn’t to woo shoppers, [...] Tactics Subscribers Read More...

Global Influencers Take Over Square One’s Social Accounts

Social Media Campaigns, Technology Lab

Seven style hounds offer up their own social accounts to boost the Canadian mall’s profile online, and take turns leading the #SQ1Takeover campaign during Fashion Week events.

The “think globally, act locally” motto seems to have resonated with the marketing strategists in charge of turning Square One shopping center into a premier fashion destination. Last month, they launched the #SQITakeover campaign in partner[...] Tactics Subscribers Read More...

Houndshill’s Social Media Success Was Sparked by Another Brand’s Ads

Social Media Campaigns, Technology Lab

CompareTheMarket.com’s meerkat campaign starring Aleksandr Orlov and Baby Oleg proved that it could be effective outside the realm of the insurance business, and even give a UK mall a hook for its competition.

You might not have heard of Baby Oleg, but at least 3.5 million people have. That’s good for the UK’s Houndshill Shopping Centre. It ran a successful competition last summer with the meerkat character as its theme, and managed to produce tha[...] Tactics Subscribers Read More...

Bendigo Treasure Hunters Get Smart

Apps, Technology Lab

Looking for retail treasure troves is still in vogue at the mall, but today’s kids want tech tools in their pirate navigation kits.

Don’t say it. We know there is something magical about watching kids fully engaged in an old-fashioned treasure hunt, panting noisily and sweat beading from their foreheads. The latter you will still get even with the hunt’s 2.0 version, whi[...] Tactics Subscribers Read More...