UCM Does Black Friday

The Vault Files’ Gaby Burger is ready to take the #SnapFriday competition winner on a $500 shopping spree.

Thanksgiving has been over in Canada for weeks, but Upper Canada Mall (UCM) is indulging its shoppers with another celebration borrowed from the U.S. calendar. Until November 26, they can follow UCM on Instagram, head to the mall to take a photo[...] Tactics Subscribers Read More...

Target: A Picture Is Worth a Thousand Sales Pitches

Social Media Campaigns, Technology Lab

The retail king of “cheap chic” has some fun turning mundane merchandise into memory-builders in social media campaign.

Target’s creative team seems to have found a new gear. The normally value-focused department store is using its Instagram platform to demonstrate how even the most mundane of products can be the triggers of something fun, imaginative, and unex[...] Tactics Subscribers Read More...

The Bay Caters (sort of) to the Snubbed Fall Wedding

Technology Lab, Technology News

Overshadowed by run-up to holiday season, fall weddings could be untapped source of fashion sales. This Canadian department store chain is giving it a go.

Here’s one way to jumpstart sales of dressy attire before Black Friday and the launch of the holiday shopping season: give fall weddings their props. Canada’s The Bay department store did it simply by adding the “What to Wear to a Fall Wed[...] Tactics Subscribers Read More...

Coquitlam Centre Bids Shoppers to Join Anti-Bullying Campaign

Charity Partnerships, Community Room

Mall’s online fundraiser will help back I AM SOMEONE Ending Bullying Society’s trial text-messaging service for bullied teens.

One in three adolescent students in Canada has reported being bullied, and Coquitlam Centre is doing something to help alter those statistics. The mall set up The Ultimate Online Auction, a site where shoppers can bid on a variety of products, s[...] Tactics Subscribers Read More...

Victoria Beckham: Let Shoppers Browse

Technology Lab, Technology News

Former Spice Girl turned fashion icon and designer has a split-content website that delivers two completely different online shopping experiences.

Notorious browsers can be the thorn in the side of many a store attendant. Online, though, British designer Victoria Beckham doesn’t seem to have any problem with them. On her website, she allows visitors to do exactly as they please—shop or[...] Tactics Subscribers Read More...

Drone Captures Americana Manhasset Ad Film Footage

Technology Lab, Technology News

Campaign includes short film shot on location at Lyndhurst Castle and Harriman Estate in New York, and 60-page luxe fashion book.

The line separating campaign creative from non-commercial art is getting thinner. Consumers’ demand for more emotive and social retail experiences has pushed advertisers to adopt storytelling as the means to present and promote their brands. T[...] Tactics Subscribers Read More...

Rockland Has Every Holiday Fashion Silhouette Covered

Social Media Campaigns, Technology Lab

Facebook “cheat sheets” make putting together an outfit a cinch for V, A, H, X, I or O bodies—footwear pairing included.

Broad shoulders, small hips, big chest, no waist—ah, the conundrum of making real bodies look great, especially for those holiday parties. Rockland shopping center’s marketing team has taken to social media to give its style-conscious client[...] Tactics Subscribers Read More...

John Lewis Gives Holiday Storytelling a New Edge

Advertising Creative Design, Design Studio

CGI, Google Cardboard among tools used to produce blended physical and digital imaginary world.

By now we know that John Lewis can tell a good story. The UK retailer’s “The Bear and The Hare” Christmas commercial stroke an emotional chord last year with a heartwarming, classic-style friendship tale. This year, though, it’s showing [...] Tactics Subscribers Read More...

GAP Digital Gift Guide Turns Clothing into Instruments

Mall Websites, Technology Lab

Retailer and recording artist Blood Orange use apparel stripes to let customers produce fresh track sounds to share on social media.

Forget about Black Friday and Midnight Madness deals. Gap has a much better reason for you to buy something from its holiday gift guide: making music with your new clothes. On a new microsite that it created with agency Wieden + Kennedy New York[...] Tactics Subscribers Read More...

Balloon Art + Twitter = Old Navy Selfiebration

Social Media Campaigns, Technology Lab

Retailer marks 20th anniversary with Warhol-style, Twitter-based campaign that made shoppers’ own birthday wishes come true.

The world doesn’t really need another selfie campaign, but fresh twists on balloon art for birthday parties are well overdue. Old Navy came up with one of them recently when it teamed up with tech innovation agency Deeplocal to create #Selfieb[...] Tactics Subscribers Read More...