California Food Bank Drive Goes Virtual

Charity Partnerships, Community Room

More sustainable format takes pressure off food bank schedulers, drivers, and sorters, while raising more funds through online sales of staples instead of in-kind donations.

Images of overflowing food collection bins are always heartwarming, but they might not represent the optimal way of battling hunger. The Alameda County Community Food Bank (ACCFB) believes it can do a lot more good for struggling residents in it[...] Tactics Subscribers Read More...

A Digital Dream

Technology Lab, Technology News

Les Quatre Temps, Movingdesign pair up to produce an audiovisual display that entertains shoppers, while supporting the Parisian center’s specialty leasing program.

LED screens are now common mall amenities, but marketing innovation lies in their use. France’s Les Quatre Temps has an original take on its digital installation, and it presents some interesting opportunities for the Parisian center’s speci[...] Tactics Subscribers Read More...

Barista Showdown

Entertainment, Special Events

The Myer Centre, Veneziano Coffee Rosters and BOTZ Café host 32 baristas in Latte Art Smack Down competition.

It might just be a pretty leaf that you’ll destroy in one gulp, but to a barista it’s an art form. We’re talking about the intricate designs that coffee shop baristas make for you with nothing more than a goblet of frothed milk. The Myer C[...] Tactics Subscribers Read More...

Blowing Bubbles

Social Media Campaigns, Technology Lab

GPS-based app has shoppers chasing virtual bubbles to earn loyalty rewards, discounts and vouchers, and even “blow” bubbles to friends via social media.

If you think blowing bubbles is only child’s play, think again. The bubble blower at Kanyon had grown-up shoppers captivated and engaged earlier this month when the Turkish center held a virtual coupon promotion. The folks at WeBubble broug[...] Tactics Subscribers Read More...

Your Table Is Ready!

Food & Beverage, Food Court Promotions

Canada’s Yorkdale introduces restaurant-style service at its Dine On 3 F&B destination.

You won’t hear that too often when arriving at a food court. Still, Yorkdale center is giving this kind of restaurant-style service a go at its Dine On 3 destination. Shoppers are able to make reservations by calling the concierge line, eve[...] Tactics Subscribers Read More...

Your Store Product Mix: What’s New About It?

Sales Promotions, Sales Promotions & More

New additions to your product mix won’t do your store any good if shoppers don’t know where to find them.

Over the past few years, consumers have been afraid to spend their cash. When they have opened their wallets, they’ve consciously avoided the status buyer moniker. As a result, retailing has been more challenging. But a shift in consumer patte[...] Tactics Subscribers Read More...

Cyber Stickups Discount Brand Engagement up to 85%

Loyalty Programs, Sales Promotions & More

A word of caution for retailers on how to avoid the kind of PR problems and consumer distrust risks that brands such as Neiman Marcus and Target have faced.

We figure that one in three Americans is pretty concerned about Cyber stickups because, as it turns out, the attack on personal and credit/ debit card information previously reported to have included 40 million consumers, is likely now closer to[...] Tactics Subscribers Read More...