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Nový Smíchov retains services of outside consultant to hold $5 consultations for its technology-challenged shoppers.

Some people are stressed-out about their fashion faux pas, and others pull out their hair trying to use electronics. Nový Smíchov in Prague, Czech Republic, has solutions for both kinds. In addition to style advisory service packages, shoppers[...] Tactics Subscribers Read More...

Montreal Eaton Centre’s Flashback to Spring

Catwalk Shows, Style Lounge

Fashion Week is a time to look way ahead to the next trends, but MEC uses its archived coverage of the style event to bring shoppers up to speeds right before a new fashion season begins.

Spring and summer fashion ideas delivered in the fall are great if you’re in the couture business. For a consumer? Not so much. At that time of year, there are other things to think about, like holiday gifts, office parties and New Year’s re[...] Tactics Subscribers Read More...

Australian Malls Get Postal Traffic

Customer Service, Services

Shoppers use touch-screen kiosks to access their ID-protected customer accounts and open the mall lockers to grab the parcels that they purchased online.

Brookside, Logan Central Plaza and Stafford City are among the centers extracting some benefit from Australians’ love of online shopping. They all house Australia Post 24/7 Parcel Lockers, of which there are more than 140 nationwide. So when c[...] Tactics Subscribers Read More...

Mannequins in the Closet

Technology Lab, Technology News

Celebrities featured in e-magazine take shoppers inside their closets for a sneak peek at their TEC shop wardrobes, while retailers wait to find out if the endorsements will have a positive impact at the till.

Toronto Eaton Centre (TEC) is looking for celebrity fashion secrets to build What’s In Your Closet?, a new series in The Experience e-magazine. First up is Jessica Mulroney, Birks spokesperson and manager of bridal relations at The Bay departm[...] Tactics Subscribers Read More...

Field’s: It’s All Coming Together

Advertising Creative Design, Design Studio

Danish center chooses visual interruption strategy for new “Lose Yourself in Fashion” campaign.

Field’s is starting to look a lot like a marketing hacker. The Danish center and its collaborator, the Yellow creative agency, have gotten into the habit of deconstructing traditional principles of graphic design, visual merchandising, promoti[...] Tactics Subscribers Read More...

Intu Potteries Waves Its Magic Wand

Sales Promotions, Sales Promotions & More

Game show sees participants sitting on Cinderella throne to select a box of shoes from mall display wall. If the shoes fit, they’re free.

You know how the story goes: if Cinderella can slip her foot into that legendary glass slipper, then she’ll go from rags to riches. That fairytale ending has inspired Intu Potteries to deliver a similar experience to its shoppers—minus the f[...] Tactics Subscribers Read More...

The Atrium Mall’s Quick Stops

Food & Beverage, Food Court Promotions

Great State Fare Cards keep hungry shoppers coming back to Chicago’s James R. Thompson Center. Why not? Doing so saves them 10 percent at any time, any day.

Shoppers popping in and out of the Atrium Mall at Chicago’s James R. Thompson Center don’t need to worry about carrying cash to pay for snacks or lunch. There’s the Great State Fare Card for that. It comes with a 10-percent discount on all[...] Tactics Subscribers Read More...

Billings Bridge Fans Turn Stylists

Social Media Campaigns, Technology Lab

Facebook supporters provide fashion reviews that feed word-of-mouth advertising and complement Canadian mall’s straight advertising copy.

Here’s one way to drop sales hints subtly: ask shoppers for style advice. Canada’s Billings Bridge Shopping Centre is doing it on Facebook, and it seems to be working. Early in the New Year the center posted pictures of four watches, same[...] Tactics Subscribers Read More...

Woodgrove Centre Links Up CSR Initiatives

Community Room, Fundraisers

Green drive keeps recyclables out of the landfills, and supports the breast cancer cause in an original and active way.

Woodgrove Centre might boost its recycling numbers while helping to raise funds for the Nanaimo & District Hospital Foundation (NDHF). This month, the Canadian center will host the Nanaimo Wave Babes Dragon Boat team for a daylong recycling driv[...] Tactics Subscribers Read More...

Stockland Merryland Has Shoppers All Pumped Up

Social Media Campaigns, Technology Lab

Superheroes of all ages take over the Australian center on-site and online to take part in special events, competitions.

It’s Superhero Month at Australia’s Stockland Merrylands. Through January 31, visitors will get to have breakfast with Thor, shake hands with Spider-Man and slip on a power suit for a chance to win prizes in a lineup that’s meant to keep k[...] Tactics Subscribers Read More...