Forest Hill Chase Woos Families

Food Court Promotions, Sales Promotions & More

$10 gifts with fresh food purchase were among marketing tactics to support retailers and create consumer habit of visiting Fresh Food Precint.

The Australian mall has a whole line-up of activities and promotions planned to promote its new Fresh Food Precinct. Beginning this month and until June, it will host Family Fresh Weekends with midday special events like children’s cooking cla[...] Tactics Subscribers Read More...

One for the Early Birds

Food Court Promotions, Sales Promotions & More

Tampines Mall makes it easy for local residents, students and workers to start their day in its food court.

The flyer says it all. Singapore’s Tampines Mall wants shoppers to start the day off right, and preferably at one of its F&B outlets. This is the kind of no-fuss marketing strategy that could make your center’s food court the gathering place[...] Tactics Subscribers Read More...

Social Favors

Social Media Campaigns, Technology Lab

This past fall, shoppers bagged some free £30 meal vouchers every week for re-tweeting some of the center’s posts.

Wagamama opened recently at The Academy Aberdeen (UK), so the center is trying to generate some word-of-mouth promotion on Twitter. After posting preview punch pictures on its network the day before the eatery’s launch, The Academy is askin[...] Tactics Subscribers Read More...

The Charity Restaurant

Charity Partnerships, Community Room

Restauranteur Brandon Chrostowski pays life forward and gives former inmates a second chance by hiring and training them as cooks, servers, bartenders at his Cleveland institute.

Edwins Restaurant would certainly fall under the specialty-retailing category for which The Shops at Shaker Square has become known. The Cleveland (USA) eatery ‘s mission is to help formerly incarcerated men and women acquire leadership skills[...] Tactics Subscribers Read More...

Tasty Enough to Read

Food & Beverage, Food Court Promotions

UK center delivers compelling marketing argument on its website and via social media pages to attract shoppers to its eateries.

Bluewater’s website is giving Kent (UK) shoppers and visitors a lot of reasons to stop for a bite, and that’s even before they step inside the property. The center’s food vendors and offers are neatly organized in three broad categories: E[...] Tactics Subscribers Read More...

Winterlicious Word of Mouth

Social Media Campaigns, Technology Lab

Bi-Annual urban festival has Toronto foodies swarming eateries and social media to get their hands on some cool cash.

Organizers of Toronto’s Winterlicious food festival have partnered with Interac Debit to host a contest that encourages social media promotion. Attendees who tweet their meal reviews with the hashtag #InteracFoodCritic stand a chance to win on[...] Tactics Subscribers Read More...

Bentall Kennedy’s Friendly Feud

Community Room, Fundraisers

Shopping centers battled each other to raise awareness and donations for food banks across Canada.

One delegation temporarily went MIA at a recent ICSC Canadian Convention. Members of Bentall Kennedy’s retail division all slipped out during the 2012 event and took to the streets of Toronto to fundraise for The Daily Bread Food Bank. Split i[...] Tactics Subscribers Read More...

The Beverage Drive

Charity Partnerships, Community Room

Facebook, Twitter at center of retailer’s community campaign that rewarded participants who used their social network connections to promote Cup of Warmth drive.

David’s Tea is hoping to donate 150,000 cups of tea to 15 food banks and other organizations helping people in need across North America. Whenever customers buy a cup of tea at one of its shops between January 15 and 28, the company will donat[...] Tactics Subscribers Read More...

Snap, Type, Post

Apps, Technology Lab

Yahoo! Sports Lets Fans Turn Their Favorite Game Moments into Animated GIFs.

The Yahoo Sports app’s new Loops feature is all about consumer engagement. Users with iOS mobile devices can now pick their top sports moments and turn them into animated GIFs personalized with captions, visual effects, and comments to post th[...] Tactics Subscribers Read More...

Melbourne GPO Retailers in the Limelight

Mall Websites, Technology Lab

Mall uses website’s Talk Shop profiles to help build and nurture retailer/shopper relationship, and adds entertainment element with monthly Mix Tapes playlists.

Irene isn’t an haute-couture designer, but she is somewhat of a fashion prodigy. She started her tailoring career as a 12-year-old apprentice in Greece. She’d just be known as the lady who works at Absolutely Altered & Tailored in Melbourne�[...] Tactics Subscribers Read More...