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Meadowhall’s Fashion Express Hits the Road

Entertainment, Special Events

An impromptu champagne breakfast with professional models was not a bad way for commuters to start their work day.
Just ahead of its Big Brand Event, Meadowhall surprised shoppers with a glimpse of top AW13 looks on the street and aboard a Stagecoach Supertram. The UK center rebranded the car into its own #MHFashionExpress, planting models and their entourag[...] Tactics Subscribers Read More...

Starbucks and Twitter Pair Up

Social Media Campaigns, Technology Lab

Coffeehouse chain hopes that its @tweetacoffee campaign will catch on, drive sales.
When was the last time that you sent someone a ‘thinking of you” card? Chances are e-mail and Facebook posts are now your go-to media, and Starbucks would like to add Twitter to that list. The coffee chain and social network have joined forc[...] Tactics Subscribers Read More...
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