Students enter to win prizes using WeChat mobile app, as six Chinese properties host sales promotion. Other tactics included mall-based checkpoint venues for student orientation.

This year’s holiday shopping season, the period from Thanksgiving to Christmas, will be six days shorter than last year’s. That, coupled with an early start to Hanukkah, has malls and retailers moving up their marketing calendars.

John Stanley shares a few strategies on how to drive sales past the busy December holiday season.

Craft beer tasting just the type of event that entertainment magazine readers go for, and the sample prices are right.

Montreal center set aside a budget of $35,000 for each of its Pop-Up Series lifestyle events, which are free for shoppers to attend.

Six ideas you can use now to incubate new retail concepts and increase mall productivity one temporary shop at a time.

The  Big Picture presents Asia mall’s visual content in mosaic of 664 LED displays, connects venue to convention goers, tourists, local workers, and shoppers.

Cherry Hill Photo extends the magic of children’s visits with Santa with app-based mobile experience.

Giant red shoe installation and celebrity appearance among highlights of UK center’s style extravaganza.

One thousand students got the VIP treatment as they took over the UK mall for an evening of shopping and entertainment.