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Back to the Future

Community Room, Fundraisers

Simon Youth Foundation takes its education cause online with testimonials, event recaps, and a fundraising tool.
One thousand dollars can separate a high-school dropout from a college-bound graduate, and a Simon Property Group (SPG) initiative is helping to fill the gap. According to SPG’s Simon Youth Foundation (SYF), that amount is enough to support an[...] Tactics Subscribers Read More...

STC Creates Local Cultural Calendar Highlight

Entertainment, Special Events

Mall adds modern games, activities, and food contest to more traditional live performances for Chinese New Year celebration.
Lion dances are no longer exotic experiences in major Canadian malls. Shoppers expect them every Chinese New Year, as much as they do Santa parades come Christmastime. Scarborough Town Centre (STC) still tried to pull off a few surprises when it[...] Tactics Subscribers Read More...

Westfield Fashion TV: Watch & Learn

Social Media Campaigns, Technology Lab

Model Portia helps drive shopper engagement and showcase retailers in interactive Monochrome style video.
If you had to narrow down your social media must-do list to just one modus operandi, it would have to be engagement. Westfield UK seems to be following that logic with its multimedia fashion content. The Spring Summer 2013 Trends installment of [...] Tactics Subscribers Read More...

Emporia’s Soft Facebook Launch

Facebook, Social Media Campaigns

Social network remains mall’s promotional platform of choice to engage customers well past its opening.
Long before it opened Emporia in October 2012, Steen & Strøm had already developed a following for its Swedish mixed-use, super-regional center. That was thanks to a soft launch that it orchestrated on Facebook. Emporia joined the social net[...] Tactics Subscribers Read More...

The Mall Photobooth: A Relic No More

Amenities, Customer Service

Faneuil Hall Marketplace’s newly high-tech booth allows users to upload their photos to social media pages or e-mail them to friends.
For a while there, it looked like the typical mall instant photo booth was destined to become the stuff of memorabilia, like diner jukeboxes. But makers of the portable units are catching up to modern times. After jazzing up old booths with imag[...] Tactics Subscribers Read More...

Plaza Las Americas Caters to Deaf Customers

Customer Service, Services

Video relay service and iPad-based remote interpreting service pilot project among initiatives to improve mall experience.
There are nearly 200,000 deaf people on the island of Puerto Rico, and Plaza Las Americas recently launched a couple of tech-based services to improve their shopping experience. The first is the Sorenson Communications video relay service (VR[...] Tactics Subscribers Read More...
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