Branding in the Fast Lane

The Bay Centre hits the Victoria Streets and the Infobahn with mobile booth that turned ordinary shoppers into VIPs.

The mobile photo booth that The Bay Centre set up on the streets of Victoria, Canada, last fall looked a lot like a pit stop lane. The mall’s promotional crew stopped passersby in high-traffic downtown areas, gave them a quick pitch on the “[...] Tactics Subscribers Read More...

Pro Shopper Gives Musgrave Centre a Social Media Boost

Social Media Campaigns, Technology Lab

South African center offered dream job to young fashion blogger and junior designer it found after running social media recruitment campaign.

A dream job is by definition a long shot. Really, how often does a mall fanatic get paid to shop? Last October must have been Brett Robson’s lucky month then because that’s when she saw Musgrave Centre’s notice for a contract position that[...] Tactics Subscribers Read More...

It’s All About the Lights

Social Media Campaigns, Technology Lab

Nightly light show illuminated summer nights to help Bostonians (re)discover the joys of “staycations” and give them a destination for dates or family outings.

Holiday purists might see a summer light show as anticlimactic, but not Bostonians. Bedazzled by Faneuil Hall Marketplace’s Blink! With the Holiday Pops, the light and music show that Parker 3D produced for the center last Christmas, they are [...] Tactics Subscribers Read More...

Garden Rendez-vous

Social Media Campaigns, Technology Lab

Santafé Medellín wows its visitors with a carpet made of 125,000 flowers, boosts traffic by 20 percent.

Every summer, the City of Medellín, Colombia, shows itself off in full bloom with a high-profile flower fair. Last year, Santafé Medellín shopping center jumped at the PR opportunity the event presented and tried to generate some buzz of its [...] Tactics Subscribers Read More...

From Hobbyists to Entrepreneurs

Social Media Campaigns, Technology Lab

Swansea Mall among JLL-managed shopping centers showcasing child-operated businesses.

You won’t find Alise’s Bag Boutique on any Forbes 100 list, but the Swansea Mall pop-up did give its 13-year-old owner valuable retail experience. Alise Holewiak was among the winners of the Kids, Inc. online contest, a Jones Lang LaSalle in[...] Tactics Subscribers Read More...

Galeries St Lambert’s Sticky News Posts

Entertainment, Special Events

Shopping center gets Guinness Book record with cycling-inspired artworks commissioned from Blue Banana Creative.

When the Tour de France rolls into town, all eyes are on the racers participating in the cycling world’s marquee event. It’s not exactly good news for a mall sitting right across the road from the start line. The marketing team from Belgium�[...] Tactics Subscribers Read More...

Pampers Welcomes Royal Baby

Social Media Campaigns, Technology Lab

Knit one, purl one? Forget that. Pampers chose to knit its Royal Baby gift blanket with well-wishing consumers’ tweets.

Consumer product giant Pampers is among companies looking to profit from Britain’s obsession with the Royal Baby. With the help of its agency, Saatchi & Saatchi London, the company recently developed a social media campaign in which it invited[...] Tactics Subscribers Read More...

GGP Revisits Decades of Style

Mall Websites, Technology Lab

Game tests shoppers’ knowledge of fashion history in national mall contest whose grand prize was, appropriately, a $5,000 scholarship.

General Growth Properties (GGP) is starting its back-to-school season with an online pop quiz for its shoppers nationwide. Delivered on GGP mall websites, it’s the key to winning a $5,000 scholarship, a Lenovo IdeaPad Yoga 11s or one of severa[...] Tactics Subscribers Read More...

Keywords to Mall Winnings

Social Media Campaigns, Technology Lab

Monthly social media contest has shoppers checking in on kiosks in bid to instantly win $25 gift cards.

Habits can form quickly when they’re associated with potential winnings. If consumers are willing to pay for lottery tickets, then texting keywords to a sweepstakes short code should be no big deal. That’s all they need to do to enter Mic Ma[...] Tactics Subscribers Read More...

Welcome to the Winter Wonderland

Mall Websites, Technology Lab

As these Canadian malls have shown, holiday entertainment doesn’t need to be confined to the mall. It can also take place online.

Once the goblins and zombies had crawled back into their holes after last Halloween, six Bentall Kennedy (Canada) LP malls on Canada’s West Coast switched to holiday mode with their Catch the Spirit online experience. Bower Place, Capilano [...] Tactics Subscribers Read More...