More QR Codes, Fewer Sparks

Technology Lab, Technology News

The honeymoon phase is over and consumers’ attraction to plain monochrome QR codes is waning. Some marketers have a solution for that.

Despite their proliferation, the black and white images that were once emblems of digital innovation and held the promise of new and exciting customer experiences are already beginning to fade into marketers’ visual merchandising backgrounds. [...] Tactics Subscribers Read More...

Denim Anyone?

Décor Themes, Design Studio

It sounds like a designer label, but Haus of Denim was actually a gallery that Hong Kong’s wtc more dreamed up last summer to fight off competition from other malls and mega-stores.

For two months, visitors to the wtc more atrium were immersed in all things denim, and that began with a themed décor that included a sofa, lampshade, giant scissors and even a motorcycle that had been covered in the fabric. Nearly 20 tenants, [...] Tactics Subscribers Read More...

No Parkas Required

Décor Themes, Design Studio

Four General Growth Properties (GGP) shopping malls are dabbling in virtual reality marketing this holiday season.

Center Stage Productions (CSP) has set up Water Tower Place, Paramus Park, Mall St. Matthews and Columbiana Centre with décor elements that will transport their shoppers to a winter wonderland. “Right now, we are incorporating interactive [...] Tactics Subscribers Read More...

Not So Warm and Fuzzy

Advertising Creative Design, Design Studio

Musical PSA to fight youth bullying made for a rather unusual and hard-to-ignore rendition of a holiday classic.

Silent Night is a holiday classic, but the version that some Belgian shoppers heard at their local mall last holiday season was anything but familiar. The Duval Guillaume Modem agency gave the carol a drastic makeover before handing the music sh[...] Tactics Subscribers Read More...

Style Manifesto

Advertising Creative Design, Design Studio

H&M marketers take a page from the social protest handbook for a multinational guerrilla marketing stunt to introduce its new collection.

H&M got close to the line that separates provocative and over the top with its latest collection unveiling. The fashion retailer promoted the imminent launch of its anticipated Maison Martin Margiela for H&M line with high-street manifestos in v[...] Tactics Subscribers Read More...

Less Is More

Advertising Creative Design, Design Studio

Shoppers’ hard-earned pennies go further at CBL malls this holiday season. At least, that’s what the developer’s campaign slogan suggests.

CBL & Associates went on a marketing cleanse of sorts last holiday season. Instead of getting lured into the promotional frenzy, the developer decided to step back and give its shoppers a breather in the form of simple, clutter-free advertising [...] Tactics Subscribers Read More...

Arm Yourself for the Battle of the Mind

Social Media Campaigns, Technology Lab

Branding and standout product promotions to battle the “store blindness” that a very digitized marketplace has triggered.

Let’s face it. Social media, and the Internet in general, are largely “blind” media. They can be frustrating, time wasting and inefficient. Entries and enquiries about wide-ranging but pertinent topics, products and services elicit countle[...] Tactics Subscribers Read More...

Does Your Online Presence Pass the Truth Test?

Social Media Campaigns, Technology Lab

Don’t kid yourself. Increasingly marketing-savvy consumers can spot phony shopper engagement, even online.

Ever heard of the “fakeosphere?” I’m sad to say it’s the fastest-growing marketing trend on the Internet. Yes, fake blogs (called "flogs"), fake Web news sites and fake testimonials. They look like the real thing, right down to comments [...] Tactics Subscribers Read More...

Fall Fashion Mashup

Social Media Campaigns, Technology Lab

Ala Moana is one shopping center that has decided to move on past the offline/online retail debate. It’s simply pursuing both at once.

General Growth Properties’ (GGP) Ala Moana center in Honolulu, Hawaii blended the online and brick-and-mortar environments last fall to create “Buzz Control,” a Twitter-based campaign that supported its Fall Fashion Event. Social media con[...] Tactics Subscribers Read More...

Gadgets For Cash

Social Media Campaigns, Technology Lab

By the end of 2013, some 717.5 million smartphones will have been shipped to consumers worldwide.

The predictions, which signal an annual growth of 45.1 percent in smartphone sales, come from the Worldwide Quarterly Mobile Phone Tracker study whose findings the International Data Corporation (IDC) recently released. This tells the story of c[...] Tactics Subscribers Read More...