Anyone Hungry to Learn?

Deal Makers, Shopping Center Business

United Way of Dade County set up its “Play & Learn” development program at East Towne Mall’s Oscar Mayer-backed and branded play area.

Apparently, Oscar Mayer does have more to offer than bologna, as the food giant’s popular jingle said. It’s also interested in backing community projects, and that turned out to be a good thing for East Towne Mall. Last year, the Madison,[...] Tactics Subscribers Read More...

Triple-A Types

Social Media Campaigns, Technology Lab

Bollywood rom-com was the premise for Tata Motors’ scholastic investment program and associated contest.

Tata Motors has set the bar rather high for its Nano Student of the Year contest. Participants need to be academic, sporty, talented and socially aware if they are to have any chances of winning the top three prizes: a college scholarship worth [...] Tactics Subscribers Read More...

Get Your Clicking Finger Ready

Social Media Campaigns, Technology Lab

Mall stylist believes he’s got the inside scoop on how to spruce up anybody’s image, and he’s willing to share them for free with eight lucky shoppers.

Giovanni Amenta, the stylist for Canada’s Willowbrook Shopping Centre, is inviting customers to enter sweepstakes to win one of eight fall fashion collections, while the grand prize will include a style and image consultation with Amenta and a[...] Tactics Subscribers Read More...

Gathering Love

Charity Partnerships, Community Room

Chaoyang iShine City targets young middle-class shoppers to raise animal protection awareness and help find homes for four-legged friends.

Chaoyang iShine City (CIC) didn’t ask too much of its customers when it held its Gathering Love campaign last spring. The Beijing, China regional center just suggested that they consider being vegetarian one day a week for both health and bene[...] Tactics Subscribers Read More...

Raising the Bar

Advertising Creative Design, Design Studio

You can’t accuse UCM of false modesty. It chose “Gorgeous” as the key word that would define its latest advertising campaign and underscore the its desired step into the big leagues.

After watching fashion spending dollars leave its retail coffers to land in the hands of Greater Toronto (GTA) competing fashion-focused centers such as the Toronto Eaton Centre, Vaughan Mills and Yorkdale, Upper Canada Mall (UCM) is fighting ba[...] Tactics Subscribers Read More...

Green Buzz

Community Room, Sustainability

How would you like to have honeybees as specialty tenants? If you’re unsure then the marketing team from one UK center might be able to chime in with a tip or two.

Last year, Warrington's Golden Square partnered with the British Beekeepers’ Association (BBA) to help reverse a downward trend in the local bee population. They looked at possible locations to house a colony and settled on the center’s roof[...] Tactics Subscribers Read More...

Screen Play

Social Media Campaigns, Technology Lab

French center uses Point2Vue online saga as to draw in shoppers, build following on Facebook.

Shoppers jumped online to help Rives d’Arcins shopping center decide the final chapter of its online saga, Point2Vue. From August 31 through September 10, they voted for their favorite of three possible endings to the eight-part series about a[...] Tactics Subscribers Read More...

Oh Stan!

Social Media Campaigns, Technology Lab

The plot in this tire manufacturer’s commercial is somewhat predictable, but its delivery is what will make it memorable.

Kumho Tire USA’s latest ad was definitely made for social media. Instead of boring shoppers with the usual approach to tire selling—you know, either the scientist in his lab coat or the scene of parents going out driving to put their baby to[...] Tactics Subscribers Read More...

Innovation: From Concept to Strategy

Technology Lab, Technology News

In the competitive digital economy today, the challenge to innovate becomes almost obligatory. Business, technology, and a new paradigm of transparency.

We live in a changing reality where companies, regardless of size, strive to stay relevant all the time. For many business leaders, this means ensuring that the company is always equipped with the best technology and human resources capable to m[...] Tactics Subscribers Read More...

Got One!

Apps, Technology Lab

Digital butterfly chasing? Swap your net for a smartphone and a GPS-enabled app, and you might get why shoppers got into SM Supermalls’ high-tech event.

There’s nothing that fascinating about seeing people walking around a mall with their mobile phones up in the air—they could be taking pictures of stores, fixtures or who knows what else. But add some seemingly erratic hand waving and skippi[...] Tactics Subscribers Read More...